It baffles my mind that people would pay $18 USD for that shit. I visited the US last year and while prices in general had definitely gone up since the last time I was there, there is absolutely no justification to pay $18 for McDonald's. It's crazy.
It is insane that a meal at Red Robin with bottomless fries is actually less expensive than McDonald's.. I literally don't go to these types of restaurants unless there is some app deal because fastfood retail prices have gone insane.
In Australia it is $12.80 AUD for a large Big Mac meal which is $8.36 USD. For $18.5 USD I can get a much better burger and still a meal deal at either Five Guys or Grilld.
They kind of used to be. The big old play areas are mostly gone. One in my area even had an N64 in one of those bubble kiosks. Gone. I can't imagine why kids these days still give a shit about Micky D.
Can't read the article without effort, but I very much doubt numbers and the context is missing. Every one I've been to here on the East Coast USA has been about $12.
Chipotle posted a few years back that raising the minimum wage to $15 (more than double current minimum wage) would increase the price of a burrito by about 30 cents.
I think the idea that minimum wage hikes contributed to this is silly given that they’ve mostly eliminated cashier positions. Everything is a kiosk now. Also, McDonald’s workers in Europe make a decent wage, have sick and vacation time, and other decent benefits and the prices there are lower than in the US.
I live in Denmark, Europe. One Bic Mac meal is 9.39 USD incl taxes.
The minimum salary in McDonals is around 3500 USD per month for a standard 37 hr/week, including pension.
This is every month, not affected by holidays, sick leave, paid vacation... It comes with 5 or 6 weeks of paid vacation per year, and virtually unlimited sick leave.
Yeah, I also don't understand why McDonald's says they can't raise salaries or improve working conditions, because it will make the price go up. So why is it expensive now?
(Yes, taxes are high here. But we also have a lot of stuff that is tax paid, that evens it out somewhat.)
Yeah, I also don't understand why McDonald's says they can't raise salaries or improve working conditions, because it will make the price go up.
They say that because Americans are dumb enough to believe it and not get mad at McDonald's for price gouging. A LOT of companies over here have been doing the same thing lately.
The only way I can justify eating at McDonald's is by using their app to get free fries n such. Usually I can get out of there with lunch for between 5 and 10 bucks.
Even so, the value of Wendy's Biggie Bag blows McDonald's pricing out of the water, if I'm choosing to have fast food, I might as well have that.
But the hedge fund managers sent them letters saying their job is to gouge customers explicitly looking for inexpensive meals because wE NeEd MOAAAAAAR!
If they‘re already losing costumers (we‘re talking about McD costumers here. People who have been loyally buying their junk for their entire life) then it‘s already too late. People who already turned their back on a product that‘s mainly driven by brand power will not return if you just reduce prices a little again. That‘s because it took a lot more crap for them to leave than they‘re willing to come back for once they‘re gone. If McD is really openly considering to lower prices, they‘re in deep trouble.
This kind of thing always seems to have a huge delay. Eventually enough people figure it out to make a dent, but it's going to take 18 months to hit that point.
Oh, and every fast food place expects you to use their app, or they'll charge you 50% more. And you have to do their dance of what to order and which deal applies this week.
Just don't go there anymore. If we all got on the same page and normalize boycotting corporations for the slightest reason we could hit them where it hurts; their profits. It's the only way we can fight back against corporate greed.. Use the capitalist system they have used to divide and conquer against them. Make them fear us.
We're all so fucking broken by consumerist propaganda we think adhering to the fundamental laws of capitalist economics is "boycotting" now. When prices go too high, you're supposed to stop buying. What's happened to people is so fucking sad. We think it's somehow radical for consumers to adhere to the laws of supply and demand.
[boycotting] is the only way we can fight back against corporate greed
this is a symptom of a greater problem in the united states. boycotting is never going to be as effective as legislative change because boycotts take a monumental amount of effort to organize and it's very easy for people to lose interest/move on as time passes. the government needs to start doing something about these companies being too greedy (e.g. break them up, force price caps, nationalize them, etc)
because boycotts take a monumental amount of effort to organize
It really doesn't. If you don't like something about a company, tell them and don't spend your money there. It does not need to be organised. The greater issue is not that it requires monumental effort but that people are not even willing of minimal effort if it affects their every day life. "Sure Amazon is bad... But I can't live without prime..."
I swear Domino's pizza is the best calorie to dollar ratio here. You can get a pizza that's probably more than your daily calorie requirement for under $5 if you buy something like a Hawaiian at lunch time.
Just checked and a deep pan pepperoni is over 1200kcal and is AUD7 (USD4.60).
It's also the absolute only thing they listen to. We've seen it time and time again, they'll go back on their promises, actively harm their own customers, lie and make excuses on social media, and more for that tiny little bit of extra profit...
Our family was priced out of fast food in the US about two years ago. It's both too expensive and much worse than it was in the past. We got generally priced out of family dining before that, so this was just the natural progression.
I work harder than ever and we just keep sliding down the economic scale. We lost the class war.
One of the rule of war is that it's a "Two No, One Yes" situation. To avoid one, both sides have to say no. Either side can say yes and then you're in a war whether you want it or not.
The rich said yes, the middeclass/below said no and we lost by default.
My whole life (now too many decades) the media propaganda has been saying how great deregulation, no taxes, and business-style government leadership is. Too many people believed those lies by the rich. So, here we are: in a new Guilded Age and making peanuts for our labor while our children's future is quite dim.
I've found fast food in the US is actually quite a bit more expensive and worse quality than locally owned places. I realize not everywhere has access to those options though, especially outside urban areas
Whatever, don't care. Won't be lured in to eat their crappy food. I could gather more sustenance from sunlight more cheaply and with better service.
Bagged lunches unite!
I keep patties/fries in the freezer and have an easily accessible grill and air fryer for when that urge hits. The only thing I need to get is the buns.
We rarely eat at McDonald's these days. The prices pushed us out along with the poor quality food.
It better get much further than spitting distance from what carryout at a local pub buys me price-wise. Currently it's essentially the same price whether I go get a hand-formed burger and fries with actual fresh lettuce and tomato from the local pub as it is if I get a meal from McD.
They were only ever winning on cost and speed, and now they can't even compete there.
That's more expensive than me going to "better" fast food places like Chipotle, Panda Express, etc. Which is silly because McD's is only a choice for me when there's nearly nothing else I trust to eat.
When it's that, gas stations, and local places that look shady on the road, sure? The only thing McD's really has going for it is they maintain franchise consistency in their food.
I wouldn't call any of those options better. Idk about your taste if food if you like cold mostly rice burritos, or cold mostly rice and katsup chicken. I've been priced out of fast food because of these rising costs for a couple years now and making my own food is quite a bit healthier and cheaper even though I hate cooking.
I've generally found McDonald's, Burger King and other similar fast food places to be at price parity with Culver's, so the choice becomes a very simple "do I want to eat Culver's?" Since I might as well get much better food for the exact same dang price
I can get a bison burger at a halfway respectable restaurant that actually tastes like food a person would eat for that price. What a scam, but then again, I haven't seen anything close to that in any McDs near me.
Yes. And I completely disagree with your description of the food. You people have been programmed to believe the food is much worse than it is. Almost all of my burgers come out fresh. I'm not sure what you mean preprocessed. It's pure old regular ground beef salt and pepper. The fries are certainly a step down from beef tallow days but magnitudes better than the frozen oven fries or doing a double fry at home.
I'm more than happy to trade on occasion. It's a lovely little treat filled with nostalgia.
How much profit is McDonald's Corp making in the US? In
Germany (Munich in particular, which usuay is the most expensive city for everything) a big Mac meal is around 9,79€ (although there's always a coupon in the app for some free nuggets or something). The workers are paid decently, they have full health insurance (including dental, eyes, etc, because everybody gets those), unlimited sick days and a minimum of 24 vacation days.
McDonald's didn't make profit on the food. They make money on the land value and franchise fees. I'm more saying I completely disagree with you but I think there is a more accurate way to frame where money is going. McDonald's healthcare is far better than what you'll get working at smaller food service business.
For what's it worth, my big ac meal is only 10.6€.
Geez, and I thought our 11 euro meal was expensive here in the Netherlands…
The company really has lost track of why people went there in the first place. They used to be cheap and fast; that’s what mattered. Nobody gave a shit that the food was just OK or that you ate it off a plastic tray while sitting in a plastic bench seat.
But in the 90’s, things went downhill. They made the restaurants ‘fancy’ and added a lot to the menu. Which meant you were now paying more for food and waiting longer to get it. Before the self order kiosks were installed, the staff also couldn’t keep up with menu changes, which meant more order errors as well.
They also invested more in things like healthy options and added specific McCafe coffee corners to sell better coffee. As if that was something we went to McD’s for…
They really need to get back to basics. A ten item menu, sold cheap, in a who-gives-a-shit what it looks like restaurant.
and added specific McCafe coffee corners to sell better coffee. As if that was something we went to McD’s for…
Australian here. In the last 40 years or so we have morphed (somehow) into notorious coffee snobs. Possibly due to a large number of Italian migrants in the 1950's - 1970's who wanted a decent espresso , who knows? But I digress.
McCafe coffee isn't the best coffee around, but it's a consistent quality that means you can go to nearly any McDonald's in Australia and get the same without playing the dreaded guessing game of "will this coffee be undrinkable dishwater?" that you do when visiting random cafes.
Coupled with their efficiency in drive-thru operations it means you can grab a coffee with a known quality in a fairly well known timeframe, something that is sorely lacking in your average cafe.
Fair enough, you might not always have a decent, consistent chain nearby. Especially if you’re not in a larger city.
Here in the Netherlands we’re certainly spoilt for choice in that regard. You can get decent coffee just about everywhere. So it doesn’t really add much in that regard.
I worked at the 2nd or 3rd biggest McDonald’s (by revenue) in Australia for a couple of years and I can assure you that plenty of people wanted the McCafe coffee and cakes. The morning rush was ffffffffffffffucking insane.
With regards to healthy options, my reading of it was that they include it on the menu knowing that most people won’t order it - but people like the fact that they could order it if they wanted to (while scarfing down their triple cheese burger with extra bacon).
The absurdly large menu they have these days is a disaster though. I pity the people that have to work there now.
In Canada, McDonalds is the best chain to go to for a decent cheap coffee. Our national chain, Tim Hortons, went downhill maybe a decade or two ago, and Starbucks is too expensive, lol
They can do whatever they want but a competitor should fill in the void, but that's also not happening, all the other big names are just as bad and no new kids on the block anywhere. Have you tried the five guys in Utrecht? It's really nice but you leave with a 30€ per person bill for some basic stuff, it's mad.
Anybody get past the paywall to see where it's with $18? I just pulled up the menu for nearest McD and a medium Big Mac meal is $8.98 where I live. Which now seems like a heck of a deal.
This New York Post article is the source for the reference to $18 in the Fortune article. The price was seen at a McDonald’s franchise location in Connecticut.
“A McDonald’s at a Connecticut rest stop is charging $18 for a Big Mac combo meal — and fast-food fans aren’t lovin’ it.
“This was at a rest stop, but these McDonald’s prices are nuts right???” wrote Sam Learner after posting a photo of the menu on Twitter on Tuesday.
The McDonald’s — located off Interstate 95 in Darien, one of the country’s wealthiest towns in upscale Fairfield County — also charges $19 for a Quarter Pounder with Cheese and Bacon meal or a Quarter Pounder Deluxe, both of which include medium fries and a medium soft drink.
Other eye-popping prices on the menu include $18 for a McCrispy sandwich, $18.29 for a 10-piece Chicken McNuggets and $16.59 for a Filet-O-Fish sandwich.
A cheeseburger, usually found on the $1 menu, is going for $17 for two.
On Grubhub, the items are even more expensive.
A Big Mac meal would set the customer back $21.59 while a Double Quarter Pounder with Cheese meal costs $22.79.”
Yeah, rest stops (or services as we call them over this side of the pond) are always overpriced compared to normal places. Costs are different, and they usually have a captive audience. The same goes for airports, but everyone is used to getting ripped off at the airport.
It's all the fast food joints. I'm in Canada and I took my wife and daughter to burger king the other day. 3 whopper meals and a couple of apple pies later and it comes out to almost $60 with tax, shit is insane
“I think what you’re going to see as you head into 2024 is probably more attention to what I would describe as affordability,” Kempczinski told analysts.
He followed with, “I don't jnow what this word means, but I have people who are going to tell me. Then I will decide if that term can aid us in our ceaseless quest for continually increased percentage of profit growth, to benefit our shareholder overlords by adding numbers to their financial advisors’ spreadsheets.”
I can't read the article because of the paywall and don't care enough to circumvent it or look into it more, so I don't know if they accounted for it, but prices actually vary from one McDonald's location to another, a big Mac doesn't cost the same around the country.
I haven't done an exhaustive comparison, again I don't care that much, but I was curious enough to check online ordering at the only McDonalds that's open around me right now (it's 1 AM and almost nothing is 24/7 around here since the pandemic, which is a real bummer for night shifters like me, but I digress)
A large big Mac meal from there would cost me 10.39, a medium meal 9.49 (I guess small doesn't exist anymore because those are the only 2 options)
I don't live in a super expensive are, but it's not the cheapest either, so I suspect probably around that $10 mark for a big Mac meal is probably a more realistic average.
I have a feeling they're cherry picking that $18 big Mac from a swanky neighborhood in NYC or someth.
I'm in NYC and a big mac meal is $13 including tax in midtown according to their app. The one in the article is at some rest stop in CT and is almost certainly some franchise owner gouging, which is the real reason prices are so high.
I had a crazy-busy day about 2-months ago and found myself hitting up a McDonald’s drive-thru for an order of fries just to tide me over for the drive home.
I didn’t pay attention to the pricing—it was only fries—and when I got to the window I handed them a five, fully expecting a couple of bucks in change.
The attendant just looked at me. I laughed as I realized a regular order of fries was more than five-bucks.
And yet, I STILL am hard pressed to believe a Big Mac meal is currently $18…
The price of fast food is basically tied to how well the economy is doing, so I think they’re saying they’re going to donate to Republicans so that they can destroy the economy again.
Food costs and employee costs have gone up. They are not immune. They just have a poorer product. When the difference in cost between high quality and average quality is less of a value difference.
If a big Mac is $2 and a burger at a nice place is $5, lots will get the big Mac. If a big Mac is $8 and the nice one is $11, lots will get the nice one.
Not only that, bit as the staff cost goes up, there are even more people who will say, screw it, I'll cook my own.
You're describing essentially every business ever.
Hell, more than business even. You presumably wouldn't voluntarily take a pay cut, no? McDonald's isn't going to voluntarily charge less than they can either.
I'm not familiar with in n out. Most chain burger places cost their fries in chemicals to make them crunchy longer. A natural cut fry becomes unappetizing like 10 minutes after it's out if the fryer.
There are trade offs with each way.
One is "cleaner" or maybe purer
One has a better customer experience
I don't believe that a Big Mac meal hit $18, except maybe at one or two locations that are outliers. I can't read the article though because it's paywalled.
The issue isn't the quality of the food and whether or not someone likes it. Restaurants are a luxury, not a right. People who think it's too expensive don't need to eat there. You don't need to eat at McDonalds.
In N Out is still a privately held company, while McDonald's is public and beholden to shareholders. They're also always slammed, and have a much simpler menu.
What the... I use the 30% coupon and buy the big Mac bundle box which has 2 big macs, 2 cheeseburgers, 2 large fries, and a 10 pc nugget in it. Always too much food but super cheap at $16.
Cigarettes are expensive, disgusting and unhealthy too, but people spend a lot of money on it. U really don't get either of it. I think itl's rather pick up smoking tho.
Hmmm, food or lung cancer? What a decision to make. Yeah calling McDonald's food is a stretch but at least it feeds people. Cigarettes are a stupid habit.
If you must drink soda with your hamburger, Mcdonalds probably doesn't feel like an awful deal. No one drinks soda anymore tho. You get a "free soda" with the "value" meal.
This isn't the case for me (I'm just lazy sometimes), but some people genuinely don't have the time. Think single parents with children and two+ jobs. It probably hurts to be unfairly lumped into a generalization like that when you're doing everything you can for your family.
I'm sure that wasn't your intention; just wanted to offer my perspective.
Ironically, a lifetime of "there's no time to prepare nourishing meals for my family!" will result in decades of health care that would have been preventable if people just made their family regular food. Not to mention the price of all that fast food could be used to save for something worthwhile. The whole "healthy food is too expensive" myth has been debunked time and again, and simply not having "time" is bull. There's time to prepare meals instead of binging a crappy netflix show or whatever super important thing is preventing families from eating properly.