Believe it or not, an unexpected conflict has arisen in the openSUSE community with its long-time supporter and namesake, the SUSE company.
At the heart of this tension lies a quiet request that has stirred not-so-quiet ripples across the open source landscape: SUSE has formally asked openSUSE to discontinue using its brand name.
Richard Brown, a key figure within the openSUSE project, shared insights into the discussions that have unfolded behind closed doors.
Despite SUSE’s request’s calm and respectful tone, the implications of not meeting it could be far-reaching, threatening the symbiotic relationship that has benefited both entities over the years.
Oh wow. SUSE family of distribution is relatively small footprint. Whole story sounds like "splitting the hair". The only reasonable explanation is that SUSE hired some self-glorified marketer from big corp. omg...
No, there are good reasons for it. A lot of people get confused between SUSE and openSUSE offerings. Often SUSE customers show up in openSUSE places, because they believe that it's a place they can get official support. And I'm sure a lot of potential customers might get confused in the same way too.
On the flip side there are also a lot of openSUSE (adjacent) users who think SUSE is (secretly or not) making openSUSE development decisions or think they can dand SUSE to do that and that.
So there are some good reasons to consider a rebranding, but also some speaking against it, like the less of recognition it might entail.
And you really think, people who are willing and able to buy enterprise support for their Linux distro get confused by the naming? Sure, there's that one confused dude, but you also have people asking Facebook where they left their keys.
OpenSuse is essentially free marketing for SUSE, nobody would know them otherwise. Why would you give that away?
Suse is not a huge company, it has neither a large enterprise backer nor any killer features, and its market share is relatively small compared to Red Hat or Canonical. Throwing away free marketing while alienating a relatively passionate community is a kind of brainrot only MBA can come up with.
Notice that "Fedora" does not have "Redhat" its name. Maybe the request is reasonable. I don't know how many people think that thy don't need SLES, because there is openSUSE.
My comment was more about how SUSE benefits from openSUSE development (and vice-versa) and that Tumbleweed has a similar relationship to SLES as Fedora has to RHEL, as they are both upstream of their respective enterprise distributions.
Besides, people don't need SLES. Enterprises do because of the support they get. And I'd assume employees responsible for that kind of thing at such enterprises would know the difference.
And the Red Hat logo is literally a fedora hat.
If it's just a name change done well, I couldn't care less (although openSUSE is a very recognizable name and brand recognition would have to be reestablished). I just hope that this isn't the beginning of something worse.
Fedora/Redhat is a good example. It could be argued that the Linux distro scene was different 23 years ago, making it harder to be seen today.
The thing I'm pondering is what the openSUSE community actually is. Does it exist as a group, or is it separate projects, each doing their own thing... for who? What is the overlap between people in the various distros, overlap in technology used in packaging and QA etc? Is it meaningful to talk about openSUSE as a distinct community separate from SUSE?
From my own looking into this it looks like more of a suggestion than a request (for now at least), just a "this might be a good idea, we should look into it".
That must be annoying just after OpenSUSE went through a branding redesign process. I guess they'll have to give up the gecko logo since SUSE also uses it?
And there's more at stake than a rebranding it seems. This could signal SUSE withdrawing development support from OpenSUSE:
Let’s face it: SUSE has been more than just a namesake for openSUSE; it has actively provided resources and support far beyond what it would ordinarily need for its business operations.
This generosity has fostered a thriving openSUSE project that has excelled under SUSE’s goodwill and informal support, including contributions made by SUSE employees on company time.
However, the recent request for a branding separation has overshadowed this partnership. If openSUSE does not handle this request with the sensitivity and cooperation it demands, the project risks not just a reduction in support from SUSE but a potential shift in priorities away from it.
The “Factory first” policy, a cornerstone of the engineering synergy between SUSE and openSUSE, could also be scrutinized, emphasizing the gravity of the current situation.
This is a massive miss-play on Suse's part. Essentially all the good will, and recognition I have for Suse is based on OpenSuse. It's the reason many of the places I've worked at now run a Suse product instead of redhat. Seriously, when I think of OpenSuse and Suse as a whole I barely differentiate the toonunlike redhat and fedora. That's likely the reason for the switch but I cannot see how-this does anything but benefit them.
From the article too there are some concerns. Suse is, admittedly, trying to cause opensuse to change direction ans managment to further suit it's buisness at threat of removing support. This is sad to see.
Years ago, when there were talks about establishing an independent foundation, sane people already warned that relying on a trademark not owned by them is risky. That was batted away as a non-issue. Now here we are.
Since I had to deal with some representatives of SUSE corp, I can say that the whole experience was just plain horrible. Don‘t like that company at all and thus am not surprised that the name change topic is even discussed at all.
That is the phonetic spelling of how you’re supposed to say SUSE. It’s. SUSAhhh, like appaloosa. I know this because I watch that goofy video on youtube.
Since SUSE has its roots in Germany (it stands for Software und Systementwicklung) I think the German pronunciation would be correct which is a little different. Both S are soft and the E is short. Like "Zoos" + "Eh".
I think it's one of those things that will become a bigger deal indirectly because of all the knock-on effects. Like the branding, they'll have to have the logos all redesigned, the domain name will have to change, it'll mess up a lot of troubleshooting when people google the old name etc.
The openSUSE website obly lists three variants, Leap, Tumbleweed and MicroOS. I don't see the many confusing variabts that are mentioned in the article
When I hear openSUSE, I think of german engineering and resources from SUSE, with a history of innovating great infrastructure.
With a new name, distanced from the SUSE part, I'll probably feel more like if this is yet another random derivative created by a small group who might soon lose interest.
Dont do things that aren't necessary. The name is adequate, it performs it's function, its there.
Feels like consumerism, always "innovating" for the sake if being new and flashy.
Oh, wait, SUSE said that? Weird.
I guess if it's a (kind of) must, tho that makes me weary of what's SUSEs plan that they would benefit from this. It can't be just stupid manager stuff, right? :D
That said, I submit open-me-SUSSY for consideration.
I believe most will assume correctly what the general idea for the logo would be, so no need to sketch it.