Bingo. I don't find shorts all that appealing (especially since I can't cast them to a TV! Wtf, seems like core function there) but I agree, the REAL problem with YouTube is how much creators have to top toe around demonization.
"Demonetization" is just what YouTube's promises to advertisers look like when they affect video creators.
Money on YouTube flows from advertisers. The revenue from charging advertisers to show ads is split between YouTube/Google and the video creator. If your video is not shown with ads, then there is no revenue to split.
YouTube gives advertisers a very small control over what videos their ads are shown on. They have a few different classifications of videos, and advertisers can choose which ones they want to be seen with. Advertisers are paying for the service of YouTube putting their ads on videos — but only the videos that YouTube thinks the advertiser does want to be seen with.
If your video is fully "demonetized", that means YouTube has decided that no advertisers want to be seen with it; or that they are not willing to take revenue from showing ads on that video. But they're still hosting it, making it available to viewers.
Video creators' revenue is a share of the ad income from YouTube showing the video (and accompanying ads). A "demonetized" video is one that doesn't show any ads — so there is no revenue to split. It's not that YouTube is taking all the revenue and leaving none to the video creator. They're not making any, because they don't think the advertisers would be okay with being charged to be seen alongside that video.
However, the creator of a "demonetized" video is still receiving value from YouTube. It is not free to host that video — especially if it is popular. Network bandwidth, data storage, and transcoding of video for viewers' browsers are not free; YouTube covers the cost of these. YouTube is willing to host a lot of videos that they make zero money from, at their expense, rather than censoring those videos by taking them down.
(Most of the videos that I personally watch on YouTube are shown without ads. I still enjoy them.)
The video in question: The Forgotten Disaster of the SS Eastland. It's 43 minutes long, both well done, and respectfully done. Her team did a good job on it then some youtube automated system buried it for "violating community guidelines".
I'm not even sure it is bad policies. I am pretty sure that they just don't have moderators.
I doubt anyone reads 99.9% of reports.
So you get bigotry and hate, you get insane and deadly DIYs, you get 12yo girls being creeped while posting random 5s clips from their lives.
Not to mention just the vast amount of extraordinarily low-quality content YouTube serves up. It's amazing how bad a lot of the videos it thinks you will like are. The algorithm makes no sense.
But hey, here's 16 different Joe Rogan clips with sigma male music in the background.
The terrible content moderation policies are what keep it alive. No one subscribes to youtube so it's primary customers are the ad agencies. And they want content moderation
This Shorts issue seems to have measurable, constant and immediate effect in ad revenue and therefore platform profitability. Bad content moderation may or may not decrease engagement but in the end Google is a commercial enterprise that's looking at the numbers at hand.
If shorts were simply a separate section of YouTube with all of its functionality, then that's understandable. But as they stand, shorts are just YouTube with both reduced functionality (forced vertical aspect ratio, no seek bar, time limit) AND all of the existing flaws (bad recommendation algorithm, reposted content, etc. )
Unless you are some kind of tech contrarian hipster, I don't think there is one thing that YouTube shorts does better than TikTok, or heck, Instagram Reels.
Hopefully desktop PC hardware will become powerful enough to gain the ability to skip around in 30 second videos someday. I think I read that they expect them to be at parity with smartphone hardware in the next decade or two.
You can scrub around in them. Look for the red bar on the bottom after the short starts. You can tap and drag on it and a little red circle will appear that will show briefly after you release.
This is a problem with all of these Tik Tok clones (and even Tik Tok let’s you do it for some videos). It’d so annoying to be watching a 45 second reel but if I miss something, I have to watch the whole thing again
I simply prefer TikTok for short form videos due to unique community and reasonably entertaining algorithm.
I enjoy YouTube to the point of paying for Premium but I hate that my YouTube subscriptions feed on TV is littered with shorts that I have no way of disabling other than hiding them one by one (which I do to make a point).
Suits at Google will try to shove it into everyone's throats until they get bored and someone adds it to killedbygoogle.com so why would anyone even bother with it.
Mind you those are (at least some of) the guys that killed animation and comedy sketches on youtube because they made it necessary for videos to be 10+ minutes long to be relevant.
Which I get a laugh out of, because in the early days youtube would not let you post any video longer than 10 minutes, unless you were a "special" approved account. Now, only 10+ minute videos matter. A complete about face.
I swear to god these dumb social media sites are going to hell faster every day.
I used to like YouTube because I could watch all sorts of interesting things ... funny things ... informative things ... things actually liked
Now my main YouTube recommended feed is filled with clickbait thumbnails of idiots making surprised or shocked faces to try to get your attention to get you to look at their dumb video of nonsense that has zero information and is not entertaining at all.
I don't mind grabbing my pitchfork and joining the "YouTube is already ruined party", but two thoughts first:
That headline is so deliberately vague. It could literally be one employee who said "eh, I don't think YouTube shorts is a good idea".
The article itself doesn't really give you any information that isn't in the headline. It feels like an attempt to stoke anti-YouTube sentiment without providing any useful information.
...okay, with that out of the way...
Yeah, the current YouTube situation is pretty crap.
Yeah honestly these are some great points, and really it's one of these reasons as to why I just dislike modern journalism today with the headlines as such.
It does cite internal metrics on ad revenues going down for three consecutive quarters due to lower potential to show ads in short videos compared to longer ones. It's anonymous and doesn't give solid figures but that's what this article is about.
You should be able to remove Shorts from your feed. I never watch them and yet they fill my feed up making it jore difficult to find real content. I'm specifically talking about the smart TV app which throws them all in together.
He's talking about smart tv app. If those "shorts" are being pulled from some other subdomain then perhaps a block rule on that domain set on the router would help. But best just not to use youtube.
That's why I have a Firefox extension that automatically redirects from shorts. Although, if Google's new Web Environment Integrity goes through I guess I could kiss stuff like that goodbye.
God I hate shorts. Luckily you can disable them. But youtube is so riddled with ads in general, it makes watching without adblock impossible. If they'd go back to one 3 second ad at the very beginning, I might even tolerate it. But the current shitshow? Not on my system.
Doesn't help that they have a whooping 113 trackers running simultaneously.
YouTube shorts was the dumbest fucking idea. They have a niche: long-form (as in >1min) video content. They are dominant in that niche. Then they saw TikTok was popular and dominating the short-form video scene, and their response was... "we should switch to making more short form". WTF?! And on top of that, they've diverted resources away from their main product (longer videos) as the article says. It just seems like such a catastrophic unforced error.
YouTube have such a stranglehold on the >1m market, that's why they can afford to stagnate in that area and look into other markets. They don't have to fear a competitor threatening their core market any time soon.
not only is the shorts UI shitty but the shorts themselves are often shitty imo, or at least the "scroll through shorts one at a time" linear format means you see a lot more videos you wouldn't click on intentionally.
I hate that I get such random shit in my feed when I really only look at art videos - like my scrolling should be nothing but people drawing but random shit like slime videos or some ass hat and his kid.
Yeah YouTube really likes to inject videos you wouldn't normally watch into your algorithm. It's pretty annoying. I would never seek out religious videos, and never have on YouTube, yet they keep making their way into my feed. Even voting them down doesn't seem to change the frequency.
I literally could not understand what half the ones I saw were even supposed to be about last time I went on YouTube. Like they were just random people doing shit with no punchline or point.
Shorts also cannot be cast from a mobile device. If I'm going through my curated channels while casting, the app give an error and requires me to stop casting before I can watch the short. I just skip it and don't bother anymore.
I wish I could watch shorts from only my subscribed channels.
This isn't a bad format inherently, it's just being abused. I like seeing short Blender clips, or short guitar tutorial on a riff, or stand up bits that sit well within the time frame.
In the app, you can just open your subscription tab and click on the Shorts section. That way you'll only see Shorts only from your subscribed channels.
I my shorts feed is now only shows content from standup comedians. I discovered several that I really like Troy Bond, that guy is hilarious and just started doing comedy since COVID. If there's no Shorts I might not discover him.
I like and hate their shorts page. I like the fast pace consumption of good content but half of it is rage bait, onlyfans bait, low effort content theft, and people acting obnoxious for attention. I wish I had more control over what shows in shorts because the don't recommend button doesn't seem to do anything.
Shorts suggestions are based on what you watch. If you spend less time watching rage/OF bait shorts or just scroll past them, they will show you less of these. 95% of my shorts scrollpage is from creators and topics that I'm interested in.
Soo looks like you just like to watch this type of content if this is what the app is serving you.
I don't like blaming the user, but I can confirm I only get shorts from creators I follow but then I also don't tiktok scroll once I open a short, I will see a short on my home screen open it and then back out and watch the other one in the side scrolling list if it interests me
I know how it works and I'm saying it doesn't work good enough. It shows things I like and subscribed to but it also shows me things I don't want to see more often than I expect.
I don't really understand the point of shorts (aside from trying to compete with TikTok). It's an arbitrary limitation of video runtime and locked to a phone screen resolution. So dumb.
And how many Youtube-based creators have adapted them SO FUCKING POORLY. The worst I've seen is the Modern Rogue, who have chopped their existing library into like ten thousand shorts. It made being a subscriber to their channel fucking useless because you'd get small snippets of content you'd already seen just shuffled up and out of context. It was especially bad before Youtube separated them into their own tab.
Many others just use it as a "dump this tiktok to Youtube as well" place.
Shorts: just a normal YouTube video but it's too short to be useful, and most useful functionality had been removed.you can't skip ahead or go back if you didn't hear something, you just have to watch it again and again.
Shorts is something a manager came up with. It doesn't make it better, it makes it worse, but it also attracts more views, so profit!
What good is a Chromecast where I watch long form, see short form I want to watch while browsing, can't cast it without disconnecting from the chrome cast.
Am I just using the wrong instance or is LibreTube super slow to load videos compared to for example Vanced? I'm otherwise loving it, but the load times got so bad I couldn't take it any more..
I wouldn't know, I have an extensive set of modification over youtube that, among other thing, completely remove them from existence.
Now if only I could do the same with the bad automatic translations…
It seems every new feature of youtube is something we have to fight against.
As with every industry, there's a point where there's enough growth for a win-win for the company and consumers, so consumers benefit with new features; once that dries up the company starts squeezing, so consumers endure new features and use the product despite the changes.
If we could only decide WHICH channels we want - let the people who want shorts have it, shitty as it is. Just let me turn it off (and games, film and music while we’re at it).
I never used them. I never will use them. They are just in the way and keep me praying for a YT alternative.
There's just something off about watching shorts and tiktok, if I use it for too long it feels like my head is going to explode. There's some great content there for things I'm interested in, like quick tips for software that I use, but if I watch 5 of those in a row I'm not going to remember anything. All in all I think the format, and regular youtube, would work a lot better if they didn't push so hard to get me to just sit there for hours on end.
Advertisers are also starting to realize this, and are paying less and less for TikTok. If people don't remember the comment they're actively looking for in 5 minutes, they definitely aren't going to remember the ad.
What the format is good for is reaching new subscribers, which actually makes YouTube's approach interesting because it can pull people to the longer content.
But then they go and down the "subscribed" page in shorts, completely nuking the idea.
God damn, have you tried looking for crap that is not just the front page of YouTube not signed in? There are endless streams of amazing content that is incredibly educational or hilarious or mind blowing if you know where to look. People making new music of all different genres with insane levels of skill, people literally sharing PhD level knowledge for free. There are plenty of valid criticisms of YouTube as a platform, and there is certainly some crap content out there, but don't throw the baby out with the bathwater. There are tons of incredibly talented and inspired content creators out there on the platform.
A lot of channels exist for profit rather than being a hobby
But if you can find the small channels then it’s still worth it. It doesn’t help that you spend more time telling it not to recommend things than actually watching what it recommends
Not sure how small/big of an audience he has but https://www.youtube.com/@ryukahr does great Super Mario Maker content. I only ever watch his videos on YouTube, and nothing else.
I'm not a fan of how little control there is over Shorts feeds and how they are set to repeat infinitely, but people are way too overly dramatic about Shorts. It seems like it's culture shock more than anything.
I really think shorts should have a separate recommendation algorithm. Cause the type of videos I watch are way different than the shorts I watch but now my feed is changing
They are right that Shorts are harming YouTube, in the same way that Windows 8 harmed Windows.
YouTube and TikTok are different things. People go to TikTok for a specific thing, people go to YouTube for something else. And YouTube sees a bunch of people on TikTok, and says 'if that's what people want we should be the ones to give it to them'. But in doing so, they are ignoring the people who WANT YouTube and NOT TikTok, by making YouTube more like TikTok.
This is just like Windows 8. Microsoft saw a bunch of people ditching desktop PCs in favor of iPads, so they said 'let's make Windows more like an iPad'. Thus, Windows 8- only one app open at once, touch-focused interface that was frustrating with a mouse. It ignored the people who WANT Windows and NOT iPad, by making Windows more like iPad.
The simple fact is, Shorts are frustrating. The lack of a scrub bar and volume control are a big part of why I DON'T like TikTok, especially on PC. And seeing that same crappy format on the desktop YouTube web interface is a big turn off.
If there was an option to just 'never show me Shorts' I'd click it in a heartbeat.
There are much bigger problems with YouTube than Shorts though. One of the biggest is their content moderation. I get it, there's 50 hours of video uploaded every minute and you can't watch it all so you let automated system handle it. Problem is, people RELY on YouTube to make a living in many cases. And when some asshole can destroy their livelihood by filing a couple hundred obviously false bot reports, that makes creators think twice. Same thing when the policies you DO have seesaw between allowing some really offensive stuff, and persecuting types of content that people in California dislike.
What YT needs to do is rethink the whole way demonetizing works. Rather than being a single flag that instantly makes a video ineligible for monetization, they should have categories of advertisements. So that way if someone wants to post a video that has controversial themes like (for example) firearms or marijuana use, rather than being entirely demonetized, the video can show ads from gun companies or smoking supply companies. Advertisers could specify what sort of controversial content they are willing to be promoted alongside, so everybody could win.
Another huge problem is their awful 'engagement algorithm'. It seems expressly designed to make low quality content bubble to the top, while the really good stuff is harder and harder to find.
Senior YouTube staffers are reportedly worried that its TikTok competitor, Shorts, may eat away at its long-form content, which has for almost two decades been its primary bread and butter, according to The Financial Times.
As FT points out, YouTube’s ad revenue, though recently improved, had been on a downward year-over-year slide for three straight quarters.
YouTube is still figuring out how to reap more ad money from Shorts.
Its long-form content lets it show more ads per video, but as short-form content gradually takes over, content creators themselves are uploading fewer long videos, FT writes, citing YouTube staff fretting about internal figures.
Keeping up with that means adding features like AI summaries and NFL highlights, and even making compromises elsewhere in Google’s business to keep other industries happy and supportive of the service.
It also means investing in Shorts’ creators and incentivizing them to make exclusive content for YouTube’s service.
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I ducking hate how they removed functionality from them. They don't show when they were posted, you can't speed them up or slow them down, they repeat forever which is annoying if your going through the comments, the buttons being on top of the video obscures it, I can't cast them to the TV from my phone (which is weird because it will play them if I select them directly from the TV app), it's just a terrible UX overall. I never swipe up and I'm starting to get annoyed with how cumbersome it is to exit out to watch regular videos once I've watched the short I clicked on. I really don't understand why YouTube wants to sacrifice everything that makes it great to be more like tiktok. If I wanted that format, I would go to tiktok.
I don't think it's going anywhere.
People get lost in shorts really quickly, especially on your phone. It's the algorithm being able to decide who you are and how to get engagement out of you at a much faster rate then regular videos.
Nobody asked for this, nobody wants it on youtube. But it keeps people on the platform longer and it feeds the algorithm fast. So it's not going anywhere
I think they are a great addition for the short 1 minute ideas some youtubers have that may as well be posted on their 2nd channel.
Imo it could be improved with a landscape option and longer than 1min vids.
YouTubers already become a steaming pile of shit, the shorts being pushed in your face constantly is just a symptom. Their algo, content and ads are just horrific. I used to surf YouTube a ton, now I only go when I'm looking for specific instructional type videos, maybe a review. Watch that and leave.
I enjoy YouTube Shorts a great deal. It could definitely be easier to curate your feed than it is, but I have a great deal of intractable pain at all times, and I like the fluffy format. It's easy to digest and understand and move on to the next one when my attention span is completely destroyed by the constant intense pain. Sometimes it's the only thing that gets me through the day.
As a fellow chronic pain sufferer, I sympathize. But the answer is not to make YouTube more like TikTok, it's for people like you to go to TikTok, which is already set up for viewing like that. The world is not built to cater to people like you and me. We're a minority and we need special care and we can't expect everyone else to accommodate that.
Tiktok doesn't have shorts from all my favorite channels though. Shorts is obviously supposed be YouTube's "answer" to Tiktok, but it's a different vibe, IMHO. I've tried to get into Tiktok and it just doesn't do it for me.
IMHO, I think they just need to add a toggle for shorts so that people can opt out (or in, whichever).
Then in 10 years when some disrupting service releases “ephemeral” video clips that last <1 ms and get deleted; and YT implements it. The YT veteran staff of the future will think that is ruining YT shorts
There are only about 100 shorts in total on youtube, it seems. I would get 1-100 and even though I’ve disliked all of them, or clicked “don’t show me this channel again”, It will start back at #1 after I reach 100. It’s really, really bad, and most of the shorts videos are advice on how to start a powerwashing business.
what? that's not my experience with shorts at all. There are plenty of different shorts, and I have no repetition (aisde from the regular copycats). Maybe the algorithm is like "dont like what I'm giving you? well fuck you too" lol
Shorts are fine. Only minor complaint is that they lack descriptions and play like shit on desktop. Some of us like to browse YouTube on a computer on occasion...
Sounds like the old guys at work questioning why the 70 year old CEO started dressing like a teenager, hanging out with young women, vaping, and driving a Subaru WRX to work.
This content is better suited to TikTok and YouTube meddling with stuff like this, especially with regards to their algorithm, has killed tons of valuable types of content in the past.