Pennsylvania-based The Hershey Company is facing a lawsuit seeking $5 million in damages over the wrappers on Reese's peanut butter candies.
HERSHEY, Pa. (CBS) -- A Florida woman is upset about the lack of designs on Reese's holiday-themed peanut butter candy - and now she's taking parent company Hershey to court over it.
Cynthia Kelly filed a federal class-action lawsuit Thursday in the U.S. District Court in the Middle District of Florida, alleging several Reese's products don't match their photos as depicted on the wrappers.
For example, Reese's peanut butter pumpkins are merely pumpkin-shaped hunks of peanut-butter-stuffed chocolate, and the actual product has no Jack O'lantern-style carvings as the wrapper depicts, Kelly alleges.
You know what? Fuck 'em. I don't know what she was expecting other than chalky, chocolate-scented paste that only vaguely resembles the already cheerless designs on the packaging. But if she wants to wring some money out of the behemoth that's hoovering up cocoa beans from half of Africa for pennies, grown by people who've never tasted chocolate in their lives, and use it to buy herself a boat, I say go for it. Fuck 'em up, petty chocolate woman. From the photos it kind of looks like you have a point.
Her argument is that they aren't the same as the packaging. The Halloween shapes show a jack o lantern or a face on a bat. Open the candy, it's not there. The lawsuit is to stop printing the packages with faces that aren't on the candy.
Oh, I agree, it looks from the photos like she's got a point. Without knowing much more than the photos in her filing, my first reaction is that she should get paid for a couple different reasons. I'm just saying Hershey's is overall so shitty that the lies on the packaging should be the least of her worries about it.
Sure, Hershey’s broke the one rule of advertising, but god forbid we do anything about it, right? What ever would the consumer do without the bare necessity that is… weirdly-shaped Reese’s cups?
I say this as someone who loves Reese’s, too. A reckoning in marketing law is long overdue. IMO it shouldn’t be legal to use anything other than unadulterated photos of your product as it appears off the production line.
They'd be advertising how their packaging is the best because it's made from asbestos if we had consumer protection laws that didn't allow these pririvate lawsuits.
I hate this “don’t bite the hand that feeds” attitude of capitalism. Everyone waxes poetic about the free market and then when a company gets their comeuppance there’s all this “nooo they will punish the consumers” crying.
Well which is it? Does a free market exist or do consumers have no power?
We are so sorry you're disappointed that the football candies didn't have the laces as shown on the wrapper. Your comments will be forwarded along to our Marketing Department.
Yeah there is one picture on the wrapper and it doesn't accurately represent the product. A small thing perhaps but it would be great to start calling out a lot of this trickery or carelessness.
I definitely agree that this particular "problem" hardly negatively affects anyone, but I'm always glad to see false advertising cases. There should be strict standards across the board when it comes to deceiving customers, even on things like food presentation
There are lawyers that make their whole living taking big companies to court for petty stuff like this. Honestly, to me, it's perfect. Lawyers get paid, companies have to be honest in how they present their product, and all the rest of us get to move on with our lives without having to care.
To me this solution is so much better than either "the government has an agency that inspects everyone's packaging to make sure it's honest" and "no one cares, put whatever you want on the packaging" that I'm having a hard time seeing what the down side is.
That has something to do with the way that milk and chocolate is processed - in some markets they still have their delicious original taste. But its a agamble though, and nothing ruins my day as much as biting down on a much awaited hersheys kiss after a long day and almost-barfing
That has something to do with the way that milk and chocolate is processed
I'm pretty sure it's just that it's mostly sugar (low cocoa %). At least the higher % stuff (like special dark) tastes much better to me. With holiday versions it might have more chocolate than the basic cups (or maybe even just lower cocoa % particularly for easter).
In other countries they have actual standards for cocoa %.
Yuck. No, it's certainly not our best. It's the bargain bin stuff that manages to push the most volume and marketing. You see it a lot around the holidays, but not too much besides.
Ghirardelli might be our best of the large brands, though it's now owned by Lindt.
We of course have a ton of smaller brands with higher quality too.
Upset the jack-o-lantern Reese's isn't carved is dumb, but it is true the false advertising is bad. Been known for years Hershey's designs on the wrapper were more than a best case scenario for what you were buying.
that's pretty much the case with anything in the u.s. when was the last time you got a big mac or a whopper or an arbys that looked like the picture on the menu board or in adverts on tv?
Honestly no matter how small the issue we should be bringing it to their door step like this. You have to start somewhere and take small victories as they come. It's the only chance we have at effecting them at this point.
I feel no lawyer is taking this case pro bono, so this person is paying attorney fees and hourly billing to do this. How much must this absurdity cost? Some lawyer is just like "cool. Easy, stupid money."
Like... can a lawyer weigh in on this? If I bring this to you and tell you I'm adamant about filing the suit, how much is this process so far going to run me?
This was filed as a class action, with the class being all Floridians that purchased these. If you're at all familiar with class action lawsuits, they hugely benefit the lawyers, minimally benefit the named plaintiff, and barely provide anything to the class at large.
So an attorney may take it, assuming the believe they can get the class certified. I don't do that type of work, so I don't know too much about it.
Also, contingency cases are possible against large companies based on nuisance value, essentially it's cheaper to pay you $15k to go away then to litigate for a large company.
Yeah! Stupid Karen! Holding capitalists accountable for their shoddy falsely advertised products! What a waste of time, trying to get a court to enforce laws! HA!
I'm upset whenever a corporation is allowed to lie about a product for years without repercussions. I don't care if it's a trivial product like this or a clearly unsafe product like cigarettes or anything else. It doesn't matter why the consumer consumes the product. It matters that the corporation was allowed to lie.
What's the lie? The product is sold and marketed as being the shape of pumpkins, bats, etc. Not that they are carved.
When I look at the package, I'm under the impression that you could carve the faces out yourself, if you wanteded.
But more realistically, the faces are there to give kids some idea of what the shapes represent. It sets their imagination free.
Product images are never representative of what's in the package, or do people also expect that a bite will already be taken from one when they purchase it, too?
The texture, color, scale and shape may be different from what you're seeing on the package. They are sometimes close, but often not.
This is also very common with fast food and packaged goods. Hell, even the beautiful bananas and apples I see in grocery store flyers are bruised and damaged in the store. Who you gonna sue?
If a bread company promoted their toast bread by having PB&J in the shape of a smiley face on the package, or the bread was walking and talking in their commercial, is someone honestly going to expect that?
Marketing is marketing. The appearance of food is rarely ever what you actually get. And sometimes, imagination is required.
At most, Resses will remove the faces from the package and will be forced to refund uneaten portions. I don't think it's worth the effort, but she can try.
If they do end up losing, I wonder what prescience it sets for other food images.