This is a level of innovation that only certified geniuses could come up with

You need a different model of Chromebook for that.

You jest, but honestly I think this does make sense. It seems rather obvious to me in hindsight that the character on screen should match the key pressed, and to get a different character should require an activator such as shift or caps lock.

One of those, "If I wasn't already used to it being the way it is, would I find doing it this way to be better?"

It's such a non-issue, also having larger and more defined characters on the keycaps also helps people with poor eyesight and the older population.

I looked at my keyboard after reading it because I had to check.

I had to Google ‘MacBook keyboard’ to work it out lol

I had to actually check my keyboard to find out myself.
However, when I press the uppercase keys for ASDF a lowercase aoeu shows up on my computers - looking at the key symbols have been useless for me for years.

I have used a keyboard that had uppercase and lowercase on the keys, similar to how the number row looks with its shift-for-punctuation. It was harder to read, so I didn't like it very much.

On most on screen keyboards, the casing changes as you type for things like the first letter. It's a good way to indicate that in a UI, but it's only necessary because the screen keyboard is trying to change the casing for you. All physical keyboards I've used type the same thing when you push a button, regardless of the context.

I would sincerely hope this is satire

I imagine this makes perfect sense to people who are not tech savy, which is the primary demographic for selling a laptop that's basically an iPad.

Then again, I know 94-year olds capable of grasping the concept of SHIFT and CAPS LOCK. So yeah, drunk marketing statements dreamed up by the utterly deranged.

Or when I press space space doesn’t appear on my screen where are the stars sundar where are the stars 🌟

That's on you. You should have gotten a Chromebook.

Very cool, and much more expensive than printed keys. Would be neat if they offered one model like that. I still wouldn't buy it but I'd sure talk about how neat it is.

Wow it's been a while since https://www.artlebedev.com/optimus was proposed - didn't their prototype get quite hot?

Characters are harder to find when they are dim if people actually need them marked.

Just reminded me of the Optimus Maximus keyboard. Dreamed of having one when it was announced.

en.m.wikipedia.org/wiki/Optimus_Maximus_keyboard

Also the phrasing is so clunky and awkward I had to read it a good three or four times before I worked out what the fuck they were talking about. Initially I thought they were claiming the letters on the keyboard changed between lower and upper case depending on whether shift or caps was depressed. Obviously not, I don’t even know how you’d do that. Written by ‘ai’ perhaps ?

They really are just a large company these days. This probably flew completely under the radar until it was published and someone saw it displayed to them.

I once saw advertised a keyboard that had little screens in each of the keycaps. This was over ten years ago. I haven’t seen it tried since.