Pretty much. Being liberal myself, it drives me insane seeing the absolute triple people will buy into. Websites aren't the things to target, let's look at things like cruise ships and transitioning to renewable energy.
Plus, it ignores that most websites couldn't reliably tell you how much carbon emissions they'd be responsible for individually. That's a super-complicated question to answer.
Part of the issue is that electricity is fungible. If I consume one watt-hour from my grid, I don't get to decide where it comes from. The mix of generation is the same for everyone on that grid. Even if you segregate the grids in order to vaguely guarantee that you are only consuming green sources, you're also making the "dirty" grid cheaper and thus easier for everyone else to use, and there are plenty of ways of capitalizing on that difference that nullifies the segregation. It's a bit like arbitrage.
A website managed by a person working from home are way greener than a website managed from an office, I hope they include that in their green certification
I personally think it's kind of dumb as hell. I'm not sure how you would know but also websites are a tiny fraction of emissions. If you want to lower emissions it's much more effective to go for legislation local to you.
That tells us almost nothing about a website's carbon impact. I could serve a 4k uhd movie from my personal website and it wouldn't even be 1% of the impact from Reddit for 1 second. We need to know how much traffic a site gets for those numbers to matter.
My website is running off of spare resources on my 10w router, and yet my 30w monitor that I've been using for 10+ years still says that I've saved exactly 0.0 trees every time I turn it on. Thank you, now please fuck off with that bullshit.
Yeah, this goes into the same bin as carbon offset. Just because you had a couple trees planted in one part of the world you should not be allowed to polute the rivers in another part of the world.
And it only appears to check the size of downloaded assets and then whether the hosting provider is known to use renewables. Indeed not terribly exhaustive or useful.
Out of curiosity I've let it rate Low<-Tech Magazine, a website run on an ARM SBC powered exclusively with off-grid solar power, and that only achieves 87% / A.
Same as "carbon footprint" - meaningless greenwashed bullshit there to shift focus away from those responsible, and the true scale of the damage they're causing for money.
If anything - seeing that kind of certification would make me actively avoid a company because you know they're at best using it to virtue signal for profits, at worst and more likely, they're using it to cover up much much worse shit they're doing.
For all the comments that say “the real problem is…”: this is crisis and working on all emission sources contributes to a solution not just the biggest emitters.
Everything we online has an impact in the real world and there’s some value in reminding people that. And yes, some sites could be causing a lot emissions than others.
Some are powered by solar, others by coal.
ARM chips are more energy efficient than x86 and so on.
You can invent the worlds most energy efficient CPU, put it on every server rack in the world, and all your progress will be undone by that one billionaire who decides they want international taco bell at 3 AM.
On the other hand, you can approach the dramatic cut of emissions from both angles, as in "you are not legally able to do what you want as long as you can pay for it, and you have the responsibility in minimizing emissions".
Internet does generate a lot of emissions. Streaming quality, website size. Whatever we do to reduce the energy demand is a good idea, as long as we don't think of it as " The Solution", but as part of a wide range of actions aimed at slashing energy consumption.