Shareholders. Devs are just trying to not get fired
Devs are beholden to customers.
And the highest paying customers are enterprises that want to advertise. No one cares about the lemmings that actually watch videos.
It seems like a lot of this perception originates in the gaming industry where in some cases the devs actually do have quite a bit of control over user experience. In the rest of the software world, this stuff is driven by product management / marketing / whatever title they give to the people who define requirements.
I was just following orders, I can't be held responsible!
Well yeah if we're applying that to atrocities and murder it wouldn't be a valid argument. But these are workers that don't have a union that are sometimes living paycheck to paycheck. They're just trying to not be homeless.
I don't work at YouTube but speaking as a tired, underpaid dev who works for a company he hates, I am just trying to get by. I don't even have PTO right now. I do plan to form a union in my area though.
"Why isn't one of the most expensive to operate websites free?!"
There's a reason there are zero actual competitors in this space (maybe TikTok but it's full of its own problems). Only a company as big as Google can afford to run at this scale. Feel free to add your business plan on how to make YouTube free without ads and without it shutting down in 3 months.
Ads and subscription aside, any time there is a feature I like on YouTube, they remove it or change it. More often than not when they add a new feature, it makes the experience worse for me.
I understand they need to make money. I'm willing to sit through ads or pay a subscription for that. But the ads are constantly getting worse. Mid-roll ad breaks that are auto-generated into the video (for older videos, content creators would have to go through their library to manually change them, from what I understand). A push for censoring content to avoid demonetisation, even content not intended for children.
Yes, part of it is that I got used to YouTube in its early days when it was operating at a loss. When it was a wild west of content creation. But it just feels like it has become so unfriendly to users and content creators alike. It has become corporate and sterile, while trying to squeeze in revenue everywhere it can. (Likely to barely break even, sure, but they don't have to make it crap to use to do that.)
I’ve been stewing on making an “unpopular opinion” post about how neckbeards ruined the internet by demanding everything be “free” (meaning ad-supported) and then using ad blockers (meaning the normies had to pick up the slack).
I'm fine with having to pick between ads and paying for a service, but when there are ads when I paid not to see them...
I pay for YouTube premium and have for several years, but if I start seeing ads I'll go to watching Nebula and listening to podcasts and cut out YouTube.
I pay for services (including lemmy - support your instance leeches) and use an ad blocker for everything else.
Ah yes
The failing newspaper strategy
Yeah, especially when you consider that if you're nostalgic for any time on YouTube prior to 2015 it wasn't profitable at the time.
Not a business plan because business=money, but how about creators host their own videos and share them through BitTorrent. No need to deliver real time video, users just download what they want to watch then watch them as they become available. Funding occurs through Kofi or Patreon etc. They'll need to publish the magnet links somewhere but that's a whole load cheaper than publishing RT video.
The vast majority of what YouTube does on a technical level is ingesting a ton of uploaded user video, encoding it in dozens of combinations of resolution, framerate, quality, and codec, then seamlessly choosing which version to serve to requesting clients to balance bandwidth, perceived quality, power efficiency in the data center, power efficiency on client devices, and hardware support for the client. There's a lot of stuff going on behind the scenes, and there's a reason why the user experience is much more seamless on YouTube on a shitty data connection than, say, Plex on a good data connection.
No, it doesn't need to be realtime, but people with metered or throttled bandwidth might benefit from downloading just in time video at optimized settings.
Well you say that, but I feel entitled to free shit. - Common take on lemmy
This but unironically? One of the reasons there's no YouTube alternative is because it's not profitable, but the other is it's a monopoly. If YouTube failed tomorrow I'm sure a lot of free alternatives (Odyssey, Peertube instances, etc) would blow up
I really don't think it's the devs driving these decisions...
On one hand, yes, on the other, the devs won't pitch ideas that go against the ad machine either. So ideas from devs are either neutral or pro-ad as well.
Option 1: lose money
Option 2: more money
Google: chooses option 2
Internet: surprisedpikachu.png
Why would they release a product for free that costs massive amounts to run
...into the ground
The worse the UI is, the more often users will have to click/tap stuff, which boosts the "engagement" stats.
I sure sleep better at night knowing that they put a little gradient on the playback bar that turns the tip of it slightly magenta, though.
These platforms seem more vulnerable to alternatives than they ever have been before but it turns out the opposite is true. The hosting infrastructure is so expensive that it prevents competitors from even starting. Datacenters are basically a cartel and getting your foot in the door is near impossible without bouncing in on the heels of someone who's in. Making compute storage cheaper is not the name of the game when it's easier to profit by simply limiting access and driving the price up.
On the other hand, YouTube has never been profitable.
Its crazy Ads are starting to show up on premium. Just Cable 2.0.
???
There's a lower cost ad plan for YouTube music is that what you mean?
I thought everyone wanted YouTube premium without the music. That's the ad plan: it shows ads on music because you're not paying for ad free music.
Google has destroyed their own ads revenue by adding more and more ads. Imagine they'd have stopped with simple side banner and people would've not even bothered to use an adblocker because of it. This tiny little banner would've been worth as much as the multiple seconds ads now. The companies would pay as much, as there'd be no alternate.
The problem with the "free" part is that hosting videos isn't free so there needs to be monetization in some form.
YouTube is free, accessible and innovative, though? That meme doesn't make a lot of sense.
Oh no, I didn't pay and have to watch an ad! Literally slaves.
Genuinely curious what parts of the UI have gotten worse. Open video, video plays, move on.
It's obvious that Google would rather try to make money than bleed it into one of the most expensive websites out there, so the ads are a moot point. Pay or become the product.
Two big things I've noticed:
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They removed the Chromecast queue feature. So if I'm casting to my TV, I can either play one video at a time, or I can enable autoplay and see what the algorithm decides to serve me - I can't queue up a few videos and just watch those, like I used to be able to.
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Playlists are becoming harder and harder to use. Finding the button to add a video to a playlist, moving videos from one playlist to another, and managing playlists in general has all become more difficult recently.
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Why does the video stop when you turn your phone screen off?
If the only answer is "so that people will pay money for it", you are garbage.
Just because it is a free innovative video hosting platform .... it still doesn't mean it is useful or beneficial. Thousands and thousands of hours of just useless junk content of idiots showing to everyone in infinite detail how stupid they are .... and the worst part is, everyone loves it.
There is also a lot of educational content, including lectures, interviews, popular science channels, investigative journalism, and tutorials on anything from how to apply nail polish to how to fly an actual Boeing 737 from real airline pilots. This list is endless. Besides, there's nothing wrong with junk content either, sometimes we all need to unwind and watch something silly. Don't take YouTube for granted.
Educational YouTube is the only reason I ever visit the site at this point.
