Ads used to be run at the streamers' discretion, and they were beaten by adblock. Now adblock doesn't work on Twitch, because they did the smart thing and embedded them into the stream. Also, a few years back, even though streamers have an incentive to run ads, because they benefit from it too, Twitch implemented mandatory thresholds for number of ads that need to be run or else you lose access to some tier of monetization, so most streamers leave it on auto pilot now. It means that whenever the same stream is running on YouTube, I'm watching on YouTube so I don't miss anything.
You know what that means: Gifting a sub with Prime is about to go away and so are all the loot drops with Prime. Also, more no opt out ads, longer preroll ads, and a larger list of partnered games getting headway.
This always makes me wonder how their operation can be so pricey.
It sounds more like their human resource cost is just absurd, not that their underlying technical operation is the problem. Plus assuming they did any calculation on the ads at all, their server usage should pay for itself as more load means more views means more ad impressions.
But what does Twitch need X-thousand people for if they still cannot do anything about curating content with those endless people? All I see of them is someone writing flip-flopping statements about whether nudity on stream is okay or not, always depends on which month it is it feels like.
If you are bad at your job, you lose your job. If the CEO is bad at their job, you lose your job. If the CEO is REALLY bad at their job, they get a golden parachute.
I simply don't believe this. They probably don't count all the gamers, who get Amazon prime for all the twitch loot. Then you also have people who throw around subs like confetti. Thot streams.
very typical for people that never even run or host their own server from data center or even cloud service.
live streaming is worse in bandwidth consumption compare to youtube with same resolution input to output. Like youtube can do whatever they like to keep the outgoing low even if you encode according to spec. But streaming with the demand of like 4~6s delay their 2nd pass to try lower the output bitrate is just not gonna be as good as youtube. That's why twitch still don't have 4k stream, they have new beta programs thanks to newer codec on newer GPU, as otherwise their data center is gonna get crushed hard.
I'll be honest, if the solution is Twitch, then I don't need my problem solved. That is, compared to Twitch, I don't need an alternative. Not having Twitch is a solid improvement over having Twitch. (kidding of course, but all too often it feels like that with just how bad the technical aspects of their site are)
One has to wonder if they just split off adult content into a separate platform using the same Amazon logins, and including cross-platform notifications one way from the twitch site to the adult site whether it would solve both their cash flow and advertising problem.
Or just buy Onlyfans. 😅 For Onlyfans it'd solve their payment issues: Amazon allows using it for payment, and Amazon is big enough that Visa and MC cannot just threaten it.
Amazon is so damn big that they could sell the service for OnlyTwitch via Amazon. Amazon sells loads of sex toys and adult products so they just sell a virtual balance card that you redeem on OnlyTwitch. OnlyTwitch itself could be effectively a business that doesn't have to manage payments at all and just uses balance.
Where's that article that shows firms that make workers redundant are worse off in the long run when one needs it? Fuck these cunts. Maybe we should just get rid of capitalism instead.
They pay themselves for infrastructure costs effectively, so it would be the wholesale price. Would love to see their actual accounting book, public data says they made 2.8 billion, would love to see where it went.
I’ve heard (yes anecdotal) that on the books, Twitch pays AWS full retail for server time.
Makes me wonder if that’s done on purpose? Amazon just wants to kill Twitch and rent out IVS (their internal system) to other streaming platforms (like they do for Kick). THAT is outside money coming in.
Amazon has every incentive to write down Twitches infrastructure cost as far higher than it needs to be, to make Twitch look unprofitable.
Both to audience and shareholders. It'll allow them to force more advertising and push up sub prices while making the main corporation revenue look better.
This while the long term plan looks to be more about getting an excuse to shut down the public facing side of Twitch and get rid of having to deal with the streamers and viewers as direct clients and renting out streaming infrastructure to other streaming sites instead.
They want to condense their streaming services to simply be simple products they can sell or rent out to other sites rather than having to deal with a load of consumers and legal liabilities that come with them.
Data is surprisingly cheap. It's more than likely just reinvesting any profits into growth to boost stock price/investment. A lot of companies are hitting the point where growth is leveling off, so they've switched to cutting costs
They thought the party was going to last forever, so they ordered a bunch of jumbo pizzas and kegs
I mean it's more like they paid themselves a bunch of bonuses and hired super duper growth hacking experts or whatever, and now they can't pay for them, so god forbid they cut from the top
Former Amazon employee here - Twitch is IMO a perfect example of Amazon tactics. Acquire, ignore, drain the engineering team down to a skeleton crew, further en- 💩 -ify the platform, and then wonder why profits are dwindling.