Tom Hanks says AI version of him used in dental plan ad without his consent
Tom Hanks says AI version of him used in dental plan ad without his consent
Actor, who has previously expressed concerns about use of AI in film, tells fans ‘I have nothing to do’ with hoax video
Tom Hanks has warned fans that an ad for a dental plan that appears to use his image is in fact fake and was created using artificial intelligence.
In a message posted to his 9.5 million Instagram followers, the actor said his image was used without his permission. “BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” Hanks wrote over a screenshot of a computer-generated image of himself from the clip.
The Oscar winner has expressed concerns in the past about the use of AI in film and TV, although he has not shied away from approving digitally altered versions of himself in film.
Aaaand it’s happening just as we all predicted. Stealing likeness in a whole new way
Right? I remember watching some time ago a AI-generated video of an actress - I think it was Kirsten Stewart - doing a monologue. It was eerily undistinguishable from reality. This is happening, and actors have all the rights to be upset by it until proper compensation rules are in place.
Even as a professional editor for over a decade who is actively looking for them, it is becoming increasingly difficult to tell what is AI generated and what is real. I’m right most of the time, but most of the time is only like 75% of the time. And again, this is when I am actively looking for them. And the tech is only getting better.
Society is going to have to adjust to actually demand some proof of authenticity when it comes to content like this.
The good news is that techniques like public-private key cryptography do actually provide a way to do this, so at least on the technical side, this is a solvable problem. The harder part is getting people to question content that they want to be true, like political propaganda that affirms their own beliefs and biases.
Just imagine the mess we'll be in when you can just generate an unlimited amount of videos of some disliked minority committing fake crimes and send them directly to people that you know will be receptive to radicalization, since you've already identified them through data brokers and targeted advertising.
Maybe this is just me getting older - hell, it probably is - but I'm getting more and more detached from tech in general and trying to find more meaning and enjoyment in real-life interaction, community, friendships, and connection, as well as more physical hobbies. I'm not convinced that humans are really equipped to mentally handle the world we're creating, and I'm finding myself not wanting much to do with it.
As a famous celebrity who has to deal with this a lot, here is an easy guide to tell real celebrities accounts from fake celebrities accounts on the Internet: Ask yourself, would it make sense for the real celebrity to promote these product on social media?
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Does it make sense for Academy Award winning character actor Tom Hanks to promote a random dental service? No, therefore, that is a fake account.
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Does it make sense for pop superstar Taylor Swift to promote her latest re-recorded albums on her social media? Yes, therefore, that's a real account.
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Does it make sense for Academy Award nominated actress Margot Robbie to promote her latest movie on her first personal social media account in years? Yes, therefore, that's a real account.
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Does it make sense for Matt Damon, Tom Brady, or Kim Kardashian to promote cryptocurrency on their social media despite never showing any interest in technology before? No, therefore, these are fake accounts.
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Does it make sense for Elon Musk, the richest man in the world in his 50s, to act like an immature middle schooler and post bad memes on the Internet to sell a cryptocurrency based on a dead meme? No, therefore, that's a fake account.
This method works every time.
Does it make sense for Margot Robbie to point out what kind of accounts may be real or fake, including her own account in the example? Yes. Therefore it is a real account.
Thanks Margot!
You're welcome, soloner. Now, would you guys help support our strike and the livelihood of the majority of actors by buying a shirt or a mug? Here's your chance to look like a real celebrity.
http://sagaftra.org/official-sag-aftra-strike-swag-available
I appreciate that not only does Margot Robbie want to entertain me, she wants to educate me. True renaissance woman.
People made fun of the ad and the lines he said but people also don't understand that he didn't write it. Crypto.com was already going to fail by the time their crazy expensive ad came out. Matt Damon on the other hand seems to be doing just fine.
I didn't see anything in the article about it, but is Tom Hanks not suing these people?
Does it make sense for Elon Musk, the richest man in the world in his 50s, to act like an immature middle schooler and post bad memes on the Internet to sell a cryptocurrency based on a dead meme? No, therefore, that’s a fake account.
This actually would make sense for someone like Elon Musk.
... That's the joke. Dogecoin.
I love that this account still exists
Seems to work 4/5 times if you ask me
No way you're actually Margot, there's no girls on the internet
Somehow I don't think you're a reliable source on that, Miss Anthropy
As intelligent as she is beautiful, folks!
Does it make sense for an internationally recognized actress to come into the Fediverse to explain too notch level critical thinking....hmm. Agree with the points - yep. Think it's actually Margot Robbie - doubtful.
I'm just applying the above rules
That's the beautiful thing. It doesn't really matter if she's actually Margot Robbie.
If she isn't, she's a person (probably - AI/ML systems are really good at tricking us these days) that posts generally amusing, positive, and pro-labor things.
If she is Margot Robbie, then, she's a person that posts generally amusing, positive, and pro-labor things, while also having been publicly recognized as being skilled and talented at her day job.
Either way, it's someone that I'm glad is active on Lemmy.
Hi Margot Robbie! <3
Hi! 💖
Ask yourself why you care what celebrities are promoting in the first place.
Even if they are being 'real', odds are they were just paid to say good things about a product they never actually use to take advantage of idiots who can't think for themselves.
Cringey weirdo.
Does it make sense for Academy Award nominated actress Margot Robbie to promote her latest movie on her first personal social media account in years?
does it make sense for academy award nominated actress Margot Robbie to cross the picket line to promote the barbie movie on lemmy during the sag-aftra strike? yep, she's well-known for her anti-union politics and general disdain for labour. therefore, this must be a real account.
If you have been following me here at all, you would know that I have been extremely vocal about my support of the strike here, and I have been keeping with the strike rules and only mentioned the name of the movie ONCE here after the strike started.
Your smug accusation only shows your own ignorance, while I do try to be nice here, I will not stand for you making light of our fight for survival as some kind of gotcha.
Now kindly fuck off.
Source for that? Because all I'm seeing is footage of her striking with SAG and pro-union comments she's made online.
https://www.buzzfeed.com/ishabassi/margot-robbie-sag-aftra-strike-support-actors-rights
The attitude toward celebrities on Lemmy versus on Mastodon is really weird. Same thing with reddit, a lot of the time. Like, okay, I have no idea if that's really Margot Robbie or not, but famous people do use the internet. Attention doesn't make them a different species that forgets how to use keyboards or something.
Might as well be nice?
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Between voice cloning, gpt-4, and social media, the technology exists TODAY for scammers to call you at 4am with the voice and intimate knowledge of a loved-one, and tell you that they need you to send them money for an emergency.
You thought old people were easy to scam before? We're about to enter a golden age of manipulation.
My grandmother is a Greek immigrant and doesn't speak English very well. Back in 2017 someone called her and told her myself and my mother were dead and she spent like 3 days freaking out and crying. I can only imagine what would happen if someone were to do that today while emulating a voice she knew...
Probably a good idea to come up with a code word or something for verifying it's you.
Or just text the other person on the d/l to see whats up.
And/or for signs of being under duress.
winning by not answering my phone ever
I read something recently that said a study was performed and Teens are most susceptible to getting scammed online.
I'm guessing that's because of sheer numbers, there are going to be more teens online than any other demographic.
Its because their brains are still developing. As they get older, they'll gain more common sense (hopefully)
They would fail. I have many ways to corroborate and they know I don't answer the phone and to call 911. Nobody is calling me in a emergency ever. I don't drive, I don't give money to anyone etc... People need to have the policy of if you can make a call and it's an emergency then call 911. Also always have roadside assistance.
Didn't this happen recently? I thought I saw an article about a guy in India who got an ai-faked video call from a friend who needed a quick money transfer to get out of a tough spot. He said it was sketchy but believable. It's already here
And the answer is to get off the internet and start trusting those close to you more than digital strangers.
Yes, the technology exists. No, it's not a threat for your grandma. Scammers would first need need to know which phone number is your grandmas, them they need to find out the relatives of your grandma, obtain enough sample data from your voice and train an AI model for at least a few hours to imitate your voice. That's not a realistic scenario to do for a slim chance of getting a few thousand bucks. This kind of social engineering attack is only viable for very rich persons and businesses.
I'm sorry, but your assessment of how difficult that would be is WAAAAAY off.
Scammers are already doing stuff like this en masse with highly customized email scams.
The way this scam would work is to start with YouTubers, where grabbing the voice data is easy. Then you find their Facebook profile... Very easy, since people use the same usernames, or they go out of their way to link their profiles.
It's a pretty easy step to make friend requests with those people. And then a very easy leap to find their relatives real names and towns through their Facebook connections.
Now you take their connections and towns and do reverse phone number lookups.
ALL of this can be automated. Every step.
The voice cloning and gpt-powered phone calls can be automated now, too.
The only reason this isn't happening at scale is that scammers haven't had enough time to adapt yet.
Anyone got a link to the ad? Love to see how good it is or not.
I asked the same question. Somebody sent me this but I think it might be a trick.
Simpsons did it first.That's just a fish combined with a light bulb.
There’s your answer, fishbulb.
The good thing about this is that people maybe start questioning if a product for some reason gets "better" because their favorite actor says so - because he got money for doing so.
Imho, he doesn't need to warn his fans, they are not affected by this at all. Maybe the toothpaste is even a bit cheaper compared to the one that actually paid a (probably very pricey) Hollywood star for their ad. He's the victim, not his fans.
To be fair, if Skynet hunts humanity down, the terminators sounding like America's Sweetheart Tom Hanks does come as some consolation.
"Reach for the sky!"
Anything for you, TH!
Great reddit humor.
You're so funny.
Black mirror in real life. So it begins.
Black Mirror has been a reality for a few years now
Yup, silly me.
That's exactly why SAG-AFTRA are still striking rn.
No it's not.
They are being hyperbolic. It is pretty clearly and obviously related.
Tom Hanks and some woman going
DENTAL PLAN!
Lisa needs braces!
DENTAL PLAN!
Lisa needs braces!
DENTAL PLAN!
Lisa needs braces!
Is using an actor's likeness without their permission copyright infringement?
In Portugal the law forbids taking pictures of a person without consent in public places if the person is the main subject(it’s okay if you’re filming something else and the person happens to pass). I used to think it was too limiting a law, but now I think everyone will need this sort of legal protection.
Copyright is very strictly for creative works, which your likeness is not.
You might be able to stretch trademark law into applying here, but my understanding is that, at least at the federal level, there's not really much of a legal framework for dealing with this sort of stuff yet. Hopefully we'll get something soon.
No no, that's clealy Otm Shank.
where is the link to the videos?
Found this site , but only shows clips, might not even be from the ad.
thanks
It was a calculated risk, they just suck at math.
It's definitely gonna cost them a number greater than 1 multiplied by what they would have to spend to actually contact Took Hanks.
Hanksvision just as 30 Rock envisioned it.
Dudesy Mugs
Waiting for the inevitable person to come along in a minute saying "IT's nOT StEaLING - thAT MeaNs To TAKe SomeTHIng. hE STill hAS HIS LIKENESS!"
