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TikTok's algorithm exhibited pro-Republican bias during 2024 presidential race, study finds

www.psypost.org TikTok's algorithm exhibited pro-Republican bias during 2024 presidential race, study finds

A study found TikTok's algorithm recommended more Republican-aligned content during the 2024 US election. Republican accounts saw more like-minded content, while Democratic accounts were shown more opposing views. This suggests a pro-Republican skew.

TikTok's algorithm exhibited pro-Republican bias during 2024 presidential race, study finds

Summary

A study found that TikTok’s recommendation algorithm favored Republican-leaning content during the 2024 U.S. presidential race.

TikTok, with over a billion active users worldwide, has become a key source of news, particularly for younger audiences.

Using 323 simulated accounts, researchers discovered that Republican-leaning users received 11.8% more aligned content than Democratic-leaning users, who were exposed to more opposing viewpoints.

The bias was largely driven by negative partisanship, with more anti-Democratic content recommended.

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