I get that they want to do a rebrand as like an electric car company, but if you show me that new logo, I'd have no clue its related to the old company in any way and think it was a knockoff
I'm pretty sure that's the point. The oil heads are a dying breed and they are happy to jump off the dying ship and totally rebrand. And even got so much free publicity.
It is bad one at that. If they want to see more cars they should fix there reputation and listen to user feedback. One of there biggest complaints is that the in car media system is awful and very hard to use. They could've partnered with Samsung or some other tech company to make a car that boosts the sales for everyone involved.
There was a young girl from Nic'ragua Who smiled as she rode on a jaguar They returned from the ride With the young girl inside And the smile on the face of the jaguar
The brand did die. It's been turned into the Jaguar/Land Rover's EV brand. They thought it was so dead it was better than creating a new brand for their EV business.