"The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them."
As long as they don't take their V8 vegetable juice or other staple products off the shelves or change their original recipes, I see no problem with this.
I dunno, disconnecting from history might be a problem. It might be good for them to be reminded that, however big and conglomerate they get, they started as a humble soup company.
It would be like if Ford rebranded as "FMC", how long would it take for the corporate memory to forget Henry Ford was a real person?
They're still keeping the original family name as Campbell's though. They've just diversified enough that soup isn't the only thing they make, and they don't want their customers to think the only thing they make is soup anymore.
I dunno, makes sense to me.
We could go on into other company and product renaming done for other reasons. Aunt Jemima never hurt anyone..
Making your own soup is the epitome of good eats. 1 hour on a stove, blend, and keep in the fridge for up to a week.
Figuring out the ingredients can be a pain, but once you figure that out, you will never touch a can of soup save for certain outdoors wilderness situations.