Social media users probably won’t read beyond this headline, researchers say
Social media users probably won’t read beyond this headline, researchers say
In an analysis of more than 35 million public posts containing links that were shared billions of times on the social media platform between 2017 and 2020, the researchers at Penn State found that around 75% of the shares were made without the posters clicking the link first. Of these, political con...
A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read
I don't read 90% of the articles because they're mostly crap.
This article is about sharing links without having read the content, not just scrolling past or commenting without reading first
Edit: a more accurate headline would be
Facebook users probably won't read beyond this headline before sharing it, researchers say
Oh, ok. It seemed they were talking about people only reading the headlines, then sharing with people who only read the headlines.
At first the author states:
The findings, which the researchers said suggest that social media users tend to merely read headlines and blurbs rather than fully engage with core content, appeared today (Nov. 19) in Nature Human Behavior. While the data were limited to Facebook, the researchers said the findings could likely map to other social media platforms and help explain why misinformation can spread so quickly online.
This implies all social media users. Later it mentions sharing information.
If I cared , I would read the paper. I think the author didn't do a very good job from headline on.
Right? Do you expect me to click on 90% of articles?
Social media is a filter. I'm using it to figure out what is worth clicking on.
Politics, sensationalism, click bait, fear mongering. A lot of content is useless to me.
And there are a bajillion of them, and all completely random. You could read for the rest of your life and not get through a single day's worth of shared articles. That said, you really should read something before sharing it. That part is just stupid.
Upvoted without reading just to perpetuate the narrative.
Can you tell me what the headline said? I never read those (either).
Me attempting to take the time to read twenty poorly formatted articles per day, broken up into fourteen paragraphs each and seperated by what I assume are intended to be hundreds of intrusive ads and completely diverging from what the headline baited me into thinking this ad (er.. article..) was about in the first place:
If it makes anyone feel any better, the researchers didn't click the links either.
To determine the political content of shared links, the researchers in this study used machine learning, a form of artificial intelligence, to identify and classify political terms in the link content.
You're lucky if researchers read the sources they cited beyond the abstract! Lol
I share Onion headlines without reading the articles. The headline is usually about 90% of the laugh.
I disagree, you're missing out.
Seriously, it reminds me of SNL sometimes. You know what you're expecting but they hit you with some really good zingers sometimes (Bill Burr SNL - Rorschach Test)
Now reading out of spite
Doing everything out of the spite is the best reason. It's why I am going to outlive all my enemies and friends.
That does seem to be an effective strategy given all the spiteful old people in power these days.
Maybe they are just aware of clickbait bullshit? Make headlines deliver on the payload of the article.
Users hate these media tricks to get attention. Number six will shock you!
Psychologists say you came to comment section just because of that heading.
Because Facebook isn't treated seriously like a news format, a lot of my friends don't go on Facebook to read the news, and neither do I. Most of the time, articles are only posted to drive a certain narrative, that's how Facebook works.
And yes a lot of the time I don't read a news article past the headline. Mostly is because I'm bombarded with "PLZ ACCEPT COOKIES AND WE GIV U NO CHOICE TO DISAGREE" some of the time. The screen grays out. Some news outlets blur some of the article. I'm nagged to subscribe and shit.
Why the fuck would I then want to read it? I'll only read what I'm interested in, I don't want to read an entire article of "oops, the world sucks today" or "Trump is fucking things up again" or "uh you're going to hell" and whatever. Why would I want to read that in-depth?
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it's actually about how often posts are shared without reading, not how often people glance at a headline.
Yup. If I actually want to read an article and it isn't a site I already know isn't too bad, I'll right click copy the link and put it in the archive machine to get to a readable version of it. I really don't think they can blame us at this point for not wanting to click every shitty clickbait headline, nor is it necessarily a bad thing that people aren't (especially people who don't use adblock and just accept cookies to make the shit go away. With the quality of reporting on most of these sites, they're definitely not getting a good deal)
Correct. Next.
Maybe because most of the articles are clickbait anyway
They’re goddam right!
"No balls, you won't," researchers suggest.
I didn't read beyond the title, but I did comment.
I feel like 90% of people will only look at the first part of a thing tho.
Book titles get read more than the book
Movie posters get seen more than the movie
Album covers get seen more than the album gets listened too.
I did just pull all of this out of my ass though
E: having read the article they're talking about sharing an article not just reading it which would be different since I don't think many people recommend other media they haven't consumed
Yeah, because I know this, and the research it self doesn't sound interesting to me.
Here's the direct link to the paper: https://www.nature.com/articles/s41562-024-02067-4 And they shared their code used to query the data here: https://github.com/geocomplexity/SwoCMetaURL/blob/main/Code.md
This headline is barely even about the article. The blurb provides enough context to know what the content is about atleast.
But apparently most links on social media don't even do that.
It's accidentally proving its point, much like that meme where the paper on the inaccessibility of science is being denied by a paywall.
I confirm
I wonder how many of us will read this article lol (I haven't).
In addition, analyses with 2,969 false uniform resource locators revealed higher shares and, hence, SwoCs [Shares without Clicks] by conservatives (76.94%) than liberals (14.25%), probably because, in our dataset, the vast majority (76–82%) of them originated from conservative news domains.
Damn, never would've seen that one coming /s
Jokes on you I read the summary which is totally enough to cover the actual content of the article with no lack of detailed information whatsoever.
I don't click links specifically for this reason... Why would I feed surveillance machine for fake news slop paid by elites to shape my opinion.
Commom sense 101