Yeah what on earth? It's not a health monitoring ring alternative, and doesn't try to be. It's a watch in ring form.
Smart rings/health monitoring rings are not the norm, I don't see why any other ring would be automatically compared to them.
It's not like many people have heard of that brand of ring, so it's not even the kind of clickbait that would attract people, like mentioning an Apple product would be, or when anything about any EV would have to have Tesla in the title (e.g. "Is this EV a Tesla KILLER???")
I'm not much of a ring wearer, I don't even wear my own wedding ring, but this one actually looks pretty neat to me. I hope the battery is as easy to replace as they claim it to be.
Wth is this article, the ring is being made in celebration of them as a watch company. It's a cute little gimmicky ring because making an anniversary watch is exactly what people expect them to do.
They didn't make a ring to compete with the Oura or Samsung's whatever. The article even mentions the Timex ring watch which was similarly made because they're celebrating 170 years of being in the business. Why even bring up smart rings/watches at all?
I'm about to release a not so smart AR Headset. Super light, It won't generate fake TV screens or give information like the apple vision pro, but it will just be tinted to help bright sunlight be less bright. Still brainstorming what to call this low tech VR/AR technology.