I imagine it's because their use is evident (no need to advertise what they do, since they've been common in households for the past half century), and they've likely peaked in terms of function. You can't really improve much beyond what we have now, the last great advancement in the microwave was probably the turntable for consumer units, and the moving fields that commercial units have. You're limited in power output by the outlet you plug it into, so "faster cooking" is a no-go (unless you stuck a 240v plug on the end, and good luck getting that to fly with your average consumer in the US, we already find those annoyingly sparse for dryers and ovens and such) -- what else can you innovate to differentiate your microwave from every other microwave on the market?
what else can you innovate to differentiate your microwave from every other microwave on the market?
My ideal microwave:
800W, always full power
A dial to set the time/make it go
Pull door to open, not pushy-button-open-nonsense
I have never needed to use power variation, defrost settings, popcorn button, or any of the other junk.
Innovate through simplicity. Less features means less to go wrong, and cost savings that can be put into either making it cheap or improving component quality.
My mother picked up what can only be a commercial microwave for her house. More than 30s and your food is on fire. The sweet spot is so incredibly small that I can't for the life of me get food that's a comfortable temperature out of it. I clearly do not have the credentials to operate a commercial microwave. Good band, though.
800W is very much a standard for a home microwave in the UK and what the average consumer would expect. 1000W is also popular, though.
As for the food, it doesn't "ask" for 1000W - rather it tells you the time for 1000W, and it is up to you the consumer to add or remove time based on the power of your own appliance.
Part of the reason food manufacturers like to stipulate 1000W on microwave meals is so that they can advertise "Ready in 2 mins!" on the front of the carton - that time being made shorter with higher microwave power - so it's in their marketing interests to calibrate against a higher wattage.
Cooking food on lower power for longer can sometimes give better results, as you will get a more even heating and reduce hot/cold spots.
Yeah I put almost everything on 70% these days. It really helps, and only takes 30% longer. Oh and offset the food from the center. Microwave life hacks.
Our current is only 700W and rarely will you find instructions that go that low. It's old and cheap. Most things assume 800-900 and don't list anything higher.
1000W seems to be the turnover point here. Can still get a domestic at that range, but they are a little rarer. Also pricier and often part of a combi grill/convection unit.
I discovered the existence of those on online forums, it literally blew my mind. Manufacturers engineering microphones in microwaves because US people can't be arsed to stay for two fucking minutes next to the oven. Fucking unbelievable.
Mine is definitely just a preset time estimated for what a bag of popcorn should require. It sets a timed countdown that looks and works exactly the same as if I had simply entered that time.
I briefly rented an apartment with a microwave that was also a toast oven. Grandet, it had a dumb, slow, digital screen to control. But it was really nice inside. There was no turn table but still heated everything evenly, and due to its size, it was much more efficient that a normal oven at baking. The door also opened forward like an oven.
That is to say, I agree with you thst I want a dumb dial, but there are some nice features out there that I wouldn't mind having.
Pretty much agree, would probably prefer 700w myself. Get rid of the damn clock too. There are commercial grade ovens like this. The consumer ones are packed full of total crap (looking at you motorized rotational platter). I've always wondered why a couple of infrared thermometers to allow for a closed loop heat cycle hasn't been done though. I think I'd like that if it worked halfway decently even if just for soup/liquid (more homogeneous).
One could almost say the same thing about cars. But there are ads for those everywhere.
But similarly, you never see an ad for a stove/oven anymore.
I think you’ll occasionally see an ad for a fridge or washer/dryer but it’s usually actually an ad for a local appliance retailer. The manufacturers themselves don’t seem to make ads.
The main difference between an airfryer and traditional convection oven is less space to heat (i.e heats up quicker) and the heat is on all the time. A conventional convection oven will cycle the heat on and off.
So yeah, the same core technology, but with different tradeoffs.
Quick question, is there just one "air fryer" manufacturer that sends out blank units to other distributors for branding and final design? Because I've seen dozens of air fryers in my life and they all have almost the exact same shape as the one on the vid's thumbnail dispite being branded entirely different.