Most amazing thing Apple managed to do is convince fans that is how computers should behave and that's the best there is and everything else is worse in comparison.
Came here to say this. I know folks want to hate on Apple, and I do think that 16GB should ship in every Pro monikered machine, but 8GB of RAM in the M series packages is not the same as two 4GB DDR4/DDR5 RAM sticks in your laptop or desktop Windows machine. The hardware architecture inherently uses the RAM more efficiently, as does the OS written to target this hardware.
"AirJet isn’t a consumer product–consumers can’t buy it and modify their own MacBook Air, nor does Frore plan to create a kit for consumer sale. Frore’s MacBook Air demo is a proof of concept that it can be beneficial in a MacBook."