"AirJet isn’t a consumer product–consumers can’t buy it and modify their own MacBook Air, nor does Frore plan to create a kit for consumer sale. Frore’s MacBook Air demo is a proof of concept that it can be beneficial in a MacBook."
No one needs to buy a rival or steal their tech anymore. Just get them to launch on the stock exchanges and then destroy them with your wallstreet buddies right there with some good old short and distort and cellar boxing, etc.
Apple buys companies like this all the time. Purchasing a company of this size would be like you or I opting for an extra shot of espresso at a coffee shop to them: trivial with significant competitive advantage.