Disney will launch a beta test of an app next month that combines Disney+ and Hulu into a single experience, CEO Bob Iger said.
Disney+, Hulu Merged App to Launch Next Month, Bob Iger Says::Disney will launch a beta test of an app next month that combines Disney+ and Hulu into a single experience, CEO Bob Iger said.
I worked at Disney+ until a few months ago (got laid off after 5 years, how nice of them), everything was still segmented internally. Even a year or more after the Hulu merger we still operated essentially as two separate companies. They did their thing and we did ours, practically no communication between the teams.
They should keep it separate. If Disney was smart, they’d split into two companies. The Disney brand that owns family-oriented IP, and a more adult-oriented brand that owns all the other crap. There’s no need for Disney to own ESPN for example.
It all came from the Fox deal when Disney bought everything except Fox News for 71 billion. They needed content for Disney+ that appealed to adults. Hulu has also been rolled out to other countries and is known as Star,why the name change? Zero clue.
That's a very reasonable point of view, but couldn't they still achieve this by creating some filter that says "family" within the Disney+ app so that they can still isolate toons and family movies and series?
However, it's also true that my experience with all these sites is that content is poorly arranged and searchable, so keeping them separate might have simplified this
Yup, they thought they were on the top of the world during COVID, and then once people got out of the house and stopped binge watching everything for days on end the revenue started falling and the investors started losing their shit.
Normally I'd be with you on that, but Disney already owned Hulu and the main problem making streaming worse than it used to is balkanization, so unless they're gonna charge more than the combined current cost of both, I consider this a win.