Well, for one thing, if you position yourself as a liquidator or selling stuff for a bargain, and your prices are the exact same as the rest of the market, then you really don't have anything to offer. I'm assuming that's what happened to them. Lumber is so damn expensive that they have no bargain value anymore. Why would you go to a lumber liquidator if you are paying the exact same amount as anywhere else?
Honestly, turning timber into liquid was never a viable business model. The use cases for a liquid form of wood are almost nonexistent outside of bizarre hobbies or fetishes I'd frankly rather not know about.
Yeah, I'm looking to buy flooring soon and, for the stuff I want, they're like 50¢/sq.ft. cheaper than Floor & Decor. I guess I'd better go ahead and get it quick!
Do it!!! But if you're buying engineered tile, do yourself a favor and make sure there's a good selection of patterns. My old kitchen had like 5 of the same tile pattern and it drove me crazy because they're in places I couldn't put furniture over