Just like the '70s, Detroit wants to build enormous energy-dense cars, while automakers from another Asian country come in and sell what the market demands.
Expect US automakers to blame unions when they face another round of bankruptcies and begin demanding government bailouts.
I remember when the Federal tax break was renewed and Ford's response was to jack up prices the same amount. Fuck Ford. I've had two Ford trucks over the decades, Rangers for that that's worth. Never had a problem with them. Despite that, I will not be buying a Ford again in my life.
I think there's something to do with the Section 179 tax incentives out there for "small businesses" to write-off cars and light trucks with a GVWR over 6,000 lbs. There are a lot of vehicles out there practically manufactured with fish weights sewn into the headliner just to get to that golden threshold. And then there's a lot that just keep going... Heavy vehicles are really pushed onto Americans, the parallel between that and sugar and dairy is kind of funny.
give them a break - it’s taking all their time, money and energy to lobby for cheap, high quality, long range, compact vehicles made in Asia to be banned from the US or tariffed into oblivion.
Large corps like this barely "work" as in function not labor.
There's like 25 people holding these companies together and not a single fucking one is upper management...
I mean, let’s be real, Ford isn’t losing 100k/ev, their EV division has lost $100k/EV sold so far. It takes a lot of initial capital to get factory lines off the ground. Plus all the R&D that goes into turning and electric Edge into a “Mustang” and making an EV truck that fits the F150 mold.
They are chasing the dragon of early adopters that were willing to drop $100k on a platinum trim truck. There aren’t anymore left. What the market needs is an electric maverick, and a return of the electric Focus. Both could be done for less than $30k and they would sell like crazy. But Ford is stuck thinking EV = premium, when there aren’t many people left with premium budgets, at least until the economy improves for the masses again.