Apple CEO Tim Cook Questions if Advertising With Elon Musk’s X Is Still the Right Thing to Do
Apple CEO Tim Cook Questions if Advertising With Elon Musk’s X Is Still the Right Thing to Do
"It's something we constantly ask ourselves," he said, also addressing accusations against Elon Musk of giving a platform for antisemitism.
Easy answer. It’s not
Apple is one of the most respected recognized brands on the planet. They can encase themselves in concrete and stans will worship the block. They definitely do not need to deal with the PR headache that is Xitter (pronounced ‘shitter’ and rightfully so)
Recognized yes, respected is doubtful tho!
This is the difference between CEO and normal people. Normal people see Musk's behavior and divorce themselves immediately. CEOs "wonder" if it's still a good idea.
There are no ethics and morals in business. There’s only profit up or profit down
Nonsense, plenty of people still use Twitter who should know better. There's just no decent alternative at the moment that doesn't involve either messing with federation or being invite only.
You really have to wonder what’s going on behind the scenes here. Tim knows, the majority of his employees know, that Twitter is a wasteland and not worth spending money on. So why the wishy washy response? Did someone previously sign a contract that’s difficult to get out of or something? Because Apple certainly isn’t gaining anything by advertising on X.
I suppose that by shitting in them publicly he hopes to get others to question the value and so force them to lower their prices - which in turn may give leverage to negotiate better rates on other platforms. That is just my imagination in a nth dimensional chess move thing.
If they simply backed out it would be one article. If they tease for a year its a series of articles.
Tim Cook: "I wonder how we can get some of that Nazi money without tarnishing our brand..."
It is the ethically incorrect thing to do. But when has ethics ever stopped advertising?
It's not the right thing, it's the far right thing to do.
Unless Apple is starting its new m3 MacBook Pro, jackboot swastika kid fucker edition, then probably not.
The logical next step after all the child labour editions!
Hey Tim, maybe when Elron Musk comes for the gay, you can make your mind up?
If you like advertising to bots and trolls, yes.
You really gotta mess up for the guy who uses child slave labor to want to disassociate.
Only still advertising because musk started a shaming campaign towards him for “not supporting free speech.”
It’s not like Apple needs the exposure or anything. They could drop Twitter out of their budget with zero consequences.
What are magats gonna do? Burn their iphones?
Oh they are stupid enough to do that?
Good, let them.
I don't understand how that's a question at this point. This point it would be like saying, "I don't know if we can still cater to these Manson family events after all this Helter Skelter business..."
While everyone wants to be like “duh no” (while like yeah duh). I’m more just thinking how it would still be big. I know plenty of smaller business have but larger ones are still great to see considering dropping it.
it's also a business size thing. the bigger your business is, the more you need brand awareness campaigns
<$1MM businesses don't need brand awareness, they need buyer behavior campaigns
>$1B businesses buyer behavior is a mathematical monstrosity, plus brand awareness on top of it
It's not.
I wouldn't