This is what happens when your entire customer base is the “early adapters” and you stop offering technical breakthroughs.
They were never going to be able to compete with the established automakers when they caught up. Instead of leveraging their brand, infrastructure, and technology to make an Everyman’s EV, serving a customer base that’s being ignored, they wasted all of their resources on the CEOs vanity project. Tesla is entering the death spiral.
Don't forget about alienating your early adopters with your extreme ideology who were willing to ignore all the quality control issues. They would've come to buy the second or third car if only Musk knew how to keep his mouth shut.
I think tesla is in the mag 7 (Or as I like to call it the Nvidia 500) so they are just rotating pumps within a few massive companies to keep the house of cards from falling. hence the AI craze and all that nonsense.
Tesla is no longer the only successful EV producer, so their practical monopoly is going away. Their business model doesn't work well with competition, and to make matters worse Musk alienated most of the people that were going to buy an EV in the first place. Maybe if Tesla had canned Musk when he leveraged his stock for Twitter they'd still be doing okay and able to handle the increased competition, but instead of focusing on that, they wanted to give him $58 billion.