Target has announced that it will only sell their Pride Month collection in select stores after suffering a backlash and boycott last year during the 2023 Pride season.
This has secured Target’s place on my permanent retail grudge list. At least this has been educational for the people who don’t remember a time before Pride was corporate, I guess.
Before Obergefell made marriage equality the law of the land in 2015, it was a very live political issue that lots of Republican scumbags vocally opposed and campaigned on hard. Target made a bunch of donations to a lot of those Republican scumbags in the 2010 election cycle because they wanted tax cuts, got called out on it, promised to do better, and then resumed donating to those same people a few months later.
Yeah, there’s basically no larger company from that time that doesn’t have a history of donating to anti-LGBT politicians and causes. Target briefly becoming basically the only national retail chain selling binders had put them back in my good graces, but being fucking babies about pissing off the trash and supporting their employees who are dealing with the trash has dumped absolutely all that good will.
Target's been in the gutter for years now. They got too comfortable being "not Walmart" that they've let their stores and corporate fall into disrepair. I went in one last weekend for the first time in 4+ years and was astounded at how bad the experience was.
Letting social terrorism win encourages more social terrorism. Fuck Target. I already didn’t really ever shop there, but now I actually won’t on purpose.
Target trying to have it bothways about this stuff just means everyone ends up despising them. The bigots hate them because they are already "woke" as far as they're concerned, and any lgbt people and allies see it not just as your standard cynical corporate ploy, but also as cowardly.