True story: I once worked for a startup where the head of HR kept a spreadsheet he called his "naughty and nice" list. For every employee he had a score that boiled down to "risk to the company". He would send out surveys like this and say things like "your feedback is strictly confidential", then use the responses to determine people's scores. Of course other things like any kind of complaint he overheard went into it too.
It seems that it's most likely an out-of-touch marketing stunt. The company, Yes Madam, is apparently launching some sort of corporate wellness program type thing so they are likely going to pivot this publicity into "Treating employees like that would be awful right?! But companies do have stressed employees and should take care of them with...blah".
I hope it fully backfires and they go out of business.
EDIT:
It just hit me that they are going to say "We didn't have a single employee who indicated stress on the survey, because we take care of our employees."
Additionally, the company introduced a 'De-stress Leave Policy', allowing employees to avail up to six paid leaves annually for mental health and rejuvenation
Wow, such generosity! Also, they did write that they are 'family' in the statement 🌚
Not that this wouldn’t happen, but for me the screenshot looks a bit edited (though I’m just viewing on my phone): look at the clarity of the text in the email, then at the signature and logo. Might be that somebody just swapped out the text in an image editor.
Years ago I heard this story about a company in India that held a fire drill. Once everybody was gathered outside, they made the announcement that for about a third of them their key cards wouldn't work anymore because they were fired. My colleagues from India at the time said that sounded very real.
The only thing I could find is that Yes Madam is a real company and that the sender is indeed the HR head of that company. So if it's fake, someone kept the header and signature of a real email. Or maybe a real email sent on April 1st? I have a hard time believing that this is real (not that a company wouldn't do this, but the fact that they would admit to it so blatantly like it's not a bad thing).
In response, YES Madam stated on LinkedIn, apologising for any distress caused by the campaign. The company stated that it "would never take such a step" and that the action was intended to draw attention to the critical issue of workplace stress. source
I don’t even know what you were citing, but now that the news is out let this be a lesson to not just take everything in the news for granted. All the slop outlets were just reading the same screenshot in this post verbatim and did no original reporting.