Dell kills the XPS brand
Dell kills the XPS brand
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simplified naming scheme with labels like ‘Pro’ and ‘Max.’
How is that "simplified"? Which one is better, Pro or Max?
Actual simplified naming would probably be names like "Basic", "Business", "Gaming", or numbers like what Intel does with Core 3/5/7/9.
Which one is better, Pro or Max?
Dell Pro Max Plus, obviously.
Promax feels like ED pills
I’ll hold out for the Pro Max Ultra
You forgot Ultra
I suspect, at some level, that the confusing naming is kind of the point.
What's the difference between Pro and Max? If the names were clearer, you probably wouldn't check the website to clear up the confusion.
It nudges potential buyers into interaction with company marketing.
It would be more simple to call some things basic, but it'll never happen for the same reason food and drinks places have started drifting away from calling things "small, medium, large" and towards the much more stupid "Regular, Large, Extra-Large". Starbucks goes even more pretentious with it.
You'd be more likely to have something extremely dumb like Premium (shit-tier), Premium Pro (midrange), Premium Ultra (actually premium).
Yeah, sadly everything has to sound fancy. Imo this is partially to blame on consumers, but I do wonder how much of it is basic psychology vs induced demand that could be reversed if a company would stick with sensible product names for a while.
Instead of basic they could also go with something like "essential" or "home" that maybe have slightly less negative associations.
Not saying it’s any better but haven’t you heard of iPhones?
Neither my wife nor I own any Apple devices, but living in the San Francisco Bay Area, I'm surrounded by people that do. There's no need for other companies to copy Apple's questionable decisions.
Idk I honestly don't even know which iPhone is latest anymore, my gut says 8 but I know that there's also iPhone X which was somehow the first one with an OLED screen and why I remember it.
Last one I owned was the 5S, great phone, but their branding and looks haven't appealed to me since then.
2025 = iPhone 17 Air Plus Pro Max Ultra
Oh dear. Well thanks!