Kellogg’s is desperate to save Tony the Tiger and Toucan Sam from Mexico’s healthy food rules — rules the U.S. may soon copy.
Kellogg’s is waging a war here over Tigre Toño and Sam el Tucán.
A 2019 policy requires companies that make unhealthy foods to include warning labels on the front of any boxes they sell in Mexico to educate consumers about things like excess sugar and fat. Any food with a warning label — like Kellogg’s Fruit Loops or its Frosted Flakes, which typically contain more than 37 grams of added sugar in a 100-gram serving — is also banned from including a mascot on its packaging.
I saw this while in Mexico and really liked the idea. I was then immediately bummed out when realizing almost everything had that label on it and buying food without excess sugar and salt was a lot trickier.
Yeeeeeppp. Eating cereal in the morning is a very recent invention by American megacorps. Why would you load yourself with carbs first thing in the morning? Eating proteins or not eating at all until lunchtime is better.