I'm often reminded of a bit on Top Gear years ago, when they were talking about "turbo" as a marketing tool in the 80s, when you could buy "turbo" sunglasses or "turbo" watches or "turbo" after-shave.
LOL, I recall seeing HD sunglasses somewhere roughly 15 years ago. That was the period where everything had to have an HDMI port. I guess someone must have made an HDMI compatible toaster too.
These days it's Pro. The word lost all meaning entirely. In the vast majority of products that are sold with this tag, it's just a slightly better version of an enshittified product
It's a cycle... we go between those superlatives, then back to "One" or straight up just the name of the product again as if its' a relaunch or something (but really just confuses people on the internet trying to find out information about your product). Then repeat.
Games and movies do the latter a lot. Not inherently bad I guess (e.g. God of War), though a bit annoying at times.
Growing up in the 90s, everything then was "Ultra" and "Mega" etc. before we collectively got "too cool" for that type of hype marketing in the 00s.