Kind of. It's always been used to refer to stereotypical popular buff dudes that get all the girls. It's just that gradually went from something just whinny 4chan man-chikdren use as insult to cope. To something normal(ish) people use so the connotation behind being a popular muscular dude that's popular with women went from a bad thing to a good thing.
God I hate untagged YouTube links. You think you're clicking on an image or an article, but nope! And now YouTube thinks you watched a random video and your recommendations get infected with garbage outside of your normally watched channels