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Yelp names and shames businesses paying for 5-star reviews

arstechnica.com Yelp names and shames businesses paying for 5-star reviews

Plus: Amazon announced last week that two fake review brokers were arrested.

Yelp names and shames businesses paying for 5-star reviews

Yelp has started publicly naming and shaming businesses that pay for reviews. The review site's new index documents businesses offering everything from a crisp $100 bill for leaving the best review to a $400 Home Depot gift card for a five-star review. It also lists every business whose reviews have ever been suspected of suspicious activity, like spamming the site with multiple reviews from a single IP address.

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