PC Gaming @lemmy.ca Dot. @feddit.org 3d ago

Activision spent a movie blockbuster's budget on Black Ops 6 marketing.

80.lv Activision Spent a Movie Blockbuster's Budget on Black Ops 6 Marketing

The question remains, has their marketing budget surpassed the development budget?

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It's kinda crazy to think that much money can be spent and I still haven't seen a single ad for it.
- I also have seen zero ads, which struck me as weird. But also, I bet they count free game codes to content creators, sponsored streams and the like,so maybe a lot of the money was spent targeting streamers, tick tok and YouTube—a bunch of the people I subscribe to have been hyping cod zombies. Granted many of them played warzone a lot so it didn’t seem that weird to me.
- Just what I was thinking. Marketed it where?
  
  Alright chads we get it thay ublock origin and ad free youtube ia great haha
- I didn't even know we were at six. Of course, I've never really been interested in the CoD or Cod Blops series, so I supose that's not too surprising.
  
  Cod is like fifa. If you play one title you pretty much played all of them.
  
  I say everything released after COD Modern Warfare 2019 can pretty much fall under "expansion".
  
  It is not for me but there are people who only play COD and spending $70 annually to get the newest content of the favourite game is really not that big of a deal.
The nice thing about limiting my social media presence to Lemmy and Mastodon is that I haven't seen their marketing slop anywhere.
What's the point? Anyone who's vaguely interested in it is going to know about it, and there's never going to be anything particularly game changing in a 20th iteration of a franchise. It's still CoD at the end of the day.
- This is going to sound weird but I volunteered as a parent on a school field trip. And all the preteens (boys and girls) were talking about CoD.
  
  My tinfoil hat assumption is that they're continuing to buy their way into social relevance.
- In all fairness. I didn’t even notice BO5 was a thing until they released BO6. I own BO3, and read that BO4 was utter garbage. Now I know BO6 exists and that it’s probably garbage as well.
  
  B4 wasn’t a full game
  
  But BLOPS3 has custom maps so stick with that
I find it crazy that Black Ops, a series that'd surely sell gangbusters with minimal marketing thanks to word of mouth, gets a marketing budget bigger than the GDP of a small country. Yet a new IP that noone has heard of yet gets a far smaller budget. It seems completely back to front, to me.
"you still see the new Call of Duty: Black Ops 6 promoted everywhere"

?

Can't say I've seen any, what are they spending it on? Print magazine advertising?
- I've seen ads on TV for it. I also happened across Jack Frags streaming a campaign playthrough yesterday on YouTube. I briefly tuned in to see what the campaign was like. His game crashed a few minutes later and he mentioned it was the 4th crash so far during his stream... So I stopped watching. I haven't bought any COD since the original Black Ops and wasn't going to buy this one but that did not inspire confidence.
Overbloated crap like this is why I yearn for a second gaming crash that this time encompasses the entire world this time
- Nah, I just want these big companies to crash and indies to flourish
  
  i personally think indies arent that much better, there is if anything, even more slop due to abundance
6?! They're up to SIX? I feel like the second one only just came out the other year....

Which one was it where the USA gets invaded and the ISS gets blown up? That's the last one I played, the concept and set pieces were very cool but the whole thing just felt too much of a repeat of the previous games, so I moved on to fresher stuff after that.
- Wasn't that Ghosts?
And I still won’t play it.

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