Subaru. They intentionally keep their company small, were the first ones to treat the gay community as a real market segment, and they don’t allow their dealers to pull any of that “market adjustment” crap with their pricing. Their cars are really good, comfortable, and well thought out so it’s easy for home mechanics to do basic maintenance if they need to save a buck, especially since they never require any special, brand/model specific tools. Their safety ratings are also impeccable and I trust them to truly care about the well-being of their customers. Also, as a bonus, from my 2003 Legacy to my 2015 BRZ I actually fit in the cars as a 6’-5” guy which is just awesome that they make shit I can drive.
I hate corporations as much the next guy but if there was ever an example of something as big as a mainstream car company being good they’re absolutely the best without much argument.