FYI, the fat dripping from steak does actually cause flare ups and sometimes even sustained flames in grills. This isn't dangerous in a grill because it's designed to cook with fire at high temps. But it can ruin your steak if you aren't paying attention.
Luckily the picture shows a bad idea in progress but has not followed through and in my head canon they took the meat out and put it into a frying pan.
Yeah, this seems like it might actually be brilliant, until the grease catches on fire underneath the steak. I think we need to invent this thing, with a grease capturing mechanism. I'll see if George Foreman is interested in making another $383 million dollars to promote this thing. Nice!