Don't think I've seen this before. Don't even think the author has things for sale from what I can tell. Couldn't find an obvious option on any of my models to toggle this either.
How does this make any business sense from any angle?
Presumably, you have the actual file already, but you can't give some free advertising to the creator by posting a make of the file? Locking the file behind a paywall makes sense since that's the actual thing of value here. Locking a make behind a paywall is neutral for the consumer and a negative for the creator.
From the consumers' perspective, there is essentially zero incentive to pay just to post a picture of someone else's creation. There's no FOMO, there's nothing being 'withheld.' It's just one less step you have to do (assuming you wanted to do it in the first place).
So what happens here is the creator loses out on free advertising, the consumer isn't even mildly inconvenienced, and Prusa still gets zero revenue out of the whole deal.
Can someone give a rationale for this? Maybe something I'm missing?
I assume incompetence over malice. Which is to say it's probably a bug or a mistake setting up the model. The user isn't selling anything so it really seems like some sort of bug
Had this happen as well with the GR86 trunk handle file that's on there as well. I made a make, tried to mark it as such, but was given the same error. Like with your case, the creator doesn't have an option for purchase/support.
I wonder if this is a sign of Prusa grasping for any revenue stream to stay afloat after they sat on their hands and let the rest of the industry leave them behind.