As ‘sober curious’ trend grows, major brands tap into non-alcoholic drinks - National | Globalnews.ca
As ‘sober curious’ trend grows, major brands tap into non-alcoholic drinks - National | Globalnews.ca
Surveys in the U.S. and Canada show consumers, especially younger generations, are increasingly cutting back on alcohol consumption.
You're viewing a single thread.
I was trying to escape beer to save money, but at $2 a can non-alcoholic is even more expensive despite seemingly less taxes needing to be paid.
Is non-alcoholic beer reallly more expensive than the regular? In Europe they're on par in most places. In Northern Europe (Norway, Denmark) it's even significantly cheaper due to taxes.
Yes, it tends to be pricier. It's not addictive, so they need bigger margins that they can't make up in volume.
It’s actually a more costly process to make non alcoholic beer, than with alcohol.
The process? Distillation method, sure. Limited fermentation, fermentation free, and dilution are quite similar to their alcoholised counterparts.
The ingredient/supply costs for non-alcoholic beer is more expensive; which is mostly a volume thing, but their is a portion of that related to precision required for a near-beer not required for a normal beer.
My initial assumption was that it's because it's newer,
so they need to make up that r&d cost(edit: I get why this is silly now). Once there is a lot more competition for it, the prices should come down. Similar to how some plant based meats / milks or gluten-free products became more accessible once general people started buying them instead of a tiny group that could be exploited more easily.I'm just hoping for fewer drunk driving accidents and reduced health issues
R&D cost lol, there’s no such thing. That’s what companies want you to believe so they can upsell medicine and technology.
This is just another market rife for capitalism to ensnare. Some guy crunched the numbers and found that x% don’t drink at events. So to recoup that lost revenue, they made this. The drinks, the ads, the news articles that cover it. All planted to drive up their bottom line.
Because that’s how businesses work. They find an angle and swoop in and start setting up payment systems to see what people will begrudgingly pay for.
I was equating them, probably incorrectly, to things like plant based meat companies that did have to consider margins till they could scale up.
But yes I guess a major conglomerate doesn't have that constraint, and it's probably not that hard to make something that tastes like X beer without alcohol
Non-alcoholic beer is older than most of the people in this thread commenting¹. There's no more "R&D cost" involved in making it. If they're charging more for the non-alcoholic than the alcoholic, it's just straight-up greed.
¹ Source: I was drinking this shit when I was 12—45 years ago, in other words—and even then it was old news!
You ever tried kombucha, it may hit the spot similarly.