As the Canada "tax holiday" starts, Walmart increased the price of an item by the amount I would have saved
Canada has implemented a new tax savings from December to February for some things like taxable groceries, crafts, and gaming physical media. I wanted to get a new Xbox controller and found the best price at Walmart for $55 a week ago. The tax holiday starts today and I now see that the $55 has increased to $62 and change, which is about how much tax I should be saving. Great to see this thinly veiled attempt to help Canadians ( /s - win votes) is just going to be extra profit in the corporations' pockets.
The FTC's Guides Against Deceptive Pricing generally require that a seller offer an item at a price for a reasonable, substantial period of time in good faith, and in the regular course of business, before advertising that price as the former or regular price (16 C.F.R. § 233.1). The FTC considers it deceptive to offer an item for sale at a higher price for a short period of time in order to support a claim that an item is discounted when the price is then lowered. This practice is prohibited.
For Amazon, I use camelcamelcamel to see price history. Personally I’ve not seen price increases just for holiday sales but I also don’t buy a lot of stuff on these sorts of days, I just set a price alert and wait for the email.
The goal is to mess up price history. So it will have a list price of $50 but with a coupon to make it $35. Then a sale day happens and they lower the price to $40. It's 20% off! Good deal.
It doesn't really help if you're comparison shopping with alerts. I don't know that Amazon thinks you're going to go to another site.
The price hike in Canada's instance, wouldn't violate US law.
They aren't advertising a "sale". You just aren't paying taxes on what you buy, and it isn't wal mart doing it, it's the government. Wal mart is just choosing to screw over the buyers and the government all in one go.