The people who tweeted this suck at Communication 101. You've gotta have a specific and clear call to action. Something like "Join this protest at XYZ" or "Demand your Congressman support ABC."
You can't just say "Drop everything. Forget about your job and your kid's education." That's not an effective message.
Unless their point is we're past the point of protests and political policies doing anything and we're all gonna die. In which case, say that. "Drop everything and go die, cause we're fucked." You gotta be clear!
If we take it at face value, it would seem the audience they are targeting would not care to participate in xyz and would not care to ask the congressman to vote abc, probably because those things are not in their own financial interest. But that’s not actually who this is targeting. It’s targeting the rest of us, who are already aware of those people. But we can’t do anything about it.