Most websites have always had incredibly poor search functionality. It's more complex than people realize and that's why so many companies started using google search or some paid plugin for their website.
It's also amazing because Lucene was created over 20 years ago and made available for free. It's an incredibly powerful full text search algorithm suitable for most website content except the largest scale. Elasticseaech was built on top of it to make it easier to use and is also available for free.
These technologies power Wikipedia's search, for example, and you know how much content Wikipedia has.
My point is... There are free technologies that make search excellent.
Everyone wants to be #1 on the thing, so people begin working hard at "solving" how the thing really works
People get really really fuckin good at "solving" the thing now. Learning how to utilize the thing and get in even the top 25% now requires months of learning and understanding.
People literally are writing papers, documentation, guides, books, you name it on how to min max the thing. Getting into the top 10% requires years of knowledge and skill.
This one is optional. If utilizing the thing is remotely profitable, it becomes P2W. People make the thing their whole career. Companies pour billions of dollars into the thing. Normies are gated off and resign themselves to the bottom of the barrel.
The downside to humans being so fuckin good at min maxing shit, and is being infinitely curious, and our brains are hard wired to shit out dopamine whenever we progress at something, is nothing is sacred
You name it, some random fucker has min maxed it competitively into a career somewhere.
I understand the fatigue of the buzzword especially as people use more as a general critique of capitalism. But it is a very real phenomenon. Subscription costs go up, functionality gets worse, and usability takes a back seat as competition decreases
Part of that is the trade-off that society accepted for a long time by using the popular services for free or at a steep discount. The end result of a free lunch is always “enshittification”.
On the opposite side of it, we are all here because there is competition; the fediverse. Everyone I know are tired of big tech/social media and are deleting their accounts. The old web is shrinking. Eventually the fediverse will grow to take its place. We are already seeing it happen for tech users, it will happen for normal users eventually
You hit the nail on the head with why I hate the term. It's meaningless
It's always used to describe the "old" when a new thing shows up. Regardless of the history of the "old"
Part of that is the trade-off that society accepted for a long time by using the popular services for free or at a steep discount. The end result of a free lunch is always “enshittification”.
On the opposite side of it, we are all here because there is competition; the fediverse. Everyone I know are tired of big tech/social media and are deleting their accounts. The old web is shrinking. Eventually the fediverse will grow to take its place. We are already seeing it happen for tech users, it will happen for normal users eventually
I like how you just admitted to being a nostalgia blinded 30 years old. But not only that, you assume everyone else is the same type of miserable bastard.