Also, add in SponsorBlock. It's an extension that skips embedded adverts within the content but it's community driven so if it's not been submitted, it won't know about it. (Hint: get involved!)
Expecting an advertising company to have your interests in mind (you are the nothing but eyeballs they are delivering to their customers) is the hight of naivety.
Maybe you're right about the soapbox, but OP didn't say anything inaccurate. Google is actively pushing to have more ads shown in Chrome wherever they can. The author of UbO even advocates for Firefox being the best experience regarding ads.
Don't use Chrome then. There are plenty of browsers using the Chromium open source platform. So if you like how Chrome behaves but don't like Google, use one of the Chromium-based systems.
To all you uBlock Origin fans: Any reason why nobody ever recommend AdGuard over uBlock Origin? Anything questionable about it? Or is it just that uBlock is well-known?
AdGuard being ran by a for-profit company and some of the functionality being locked behind a paywall probably doesn't help its case compared to uBlock Origin, though AdGuard is definitely the next best option currently. I also just find uBlock Origin supports more advanced features.
(Edit: Apparantly the paywall only applies to the Safari extension and their desktop app, but not the extension on most platforms, see the reply below, my other points still stand)
I also just find uBlock Origin supports more advanced features.
Googling it and according to one answer the only difference between uBlock Origin and AdGuard browser extensions is that uBlock has a feature where they can hide stuff instead of completely blocking it. Two comments said AdGuard was the more techy one, and most users would prefer uBlock Origin because of that. A bunch of comments are people who obviously havent tried them both. Some are confusion about the difference between AdGuard desktop program and AdGuard browser extensions.
Maybe better if I just test it for myself.
some of the functionality being locked behind a paywall
The entire desktop app, yes. That does DNS blocking. Not the browser extensions, no blocked features there.
Isn't AdGuard just DNS? That means it blocks ads from everywhere, not just the browser. But you can't customise the blocklist unless you selfhost it.
If there's a web extension too, then idk. If you use say, Firefox for Android, then you don't have much choice besides uBlock, and with... Hm, other mobile browsers you don't have any at all.
If you use say, Firefox for Android, then you don’t have much choice besides uBlock,
Or AdGuard. I run the AdGuard browser extension on my Firefox for Android. It claims to also have one for iOS Safari. It has a paid desktop app, and that one add DNS blocks. I tried it once and paid for a license, but then I switched back to the free browser extensions for a reason I dont remember anymore.