In general, American capital has been buying up European assets for the past 20 years at a large scale.
Because of the way we (EU) prioritize workers, society and customers and they (US) prioritize shareholders and capital, their companies are always in a better position to take over our companies.
We need to protect our European companies in the same way China and Japan protect their companies.
You're really oversimplifying this situation, European multinationals do the exact same thing to US brands. Examples include Nestle, Unilever, and AB InBev, among many others.
Multinational corporations make a boycott of a specific country's products difficult, because oftentimes the factories that make the products may be within your country even if the top of the chain is located somewhere else.
And Cadburys have reduced the quality of their chocolate since the take over, to maximise profits further. I largely try to avoid them along with Nestle, but that mostly leaves you with store own brands & the more expensive but much better quality smaller brands (until they get bought out & ruined in the process!).
I've started seeing Tony's Chocolonely in stores recently, but it's about £3.80 UK price as opposed to a similarly sized Cadbury's bar which is anywhere from £1.50 to £2.00.
It's a shame because I love a good chocolate bar but nearly £4 is a bit too steep for me.
LU France is a company in the Biscuits division of the American group Mondelez International (formerly Kraft Foods), acquired by the Danone group in 2007. The LU brand, whether under the Danone or Kraft Foods brand, is the number one biscuit manufacturer in France. It is also the number one in Europe for dry, sweet, and savory biscuits. Since its incorporation into the Kraft Foods group, the company has become the world leader.
The company consists of:
9 production plants: Besançon, Cestas, Charleville-Mézières, Château-Thierry, Granville, Jussy, La Haie-Fouassière, Toulouse, and Vervins;
Interesting! Well, it's kind of a tough case. If anyone here knows someone who works for LU, how has things changed since they belong to Mondelez? Maybe there is a difference, but it's not like Kraft or Danone are pop and mom stores