Athletics Australia becomes Australian Athletics in 'bold new' rebrand
Athletics Australia becomes Australian Athletics in 'bold new' rebrand
Sports federation Athletics Australia announces a rebrand to Australian Athletics in a move they say reflects the sport's evolution.
Athletics Australia is rebranding to "Australian Athletics" — a move that might appear subtle to most people but which the sports federation said would provide a "bold, new identity" to allow it to capitalise on a golden era ahead.
The article keeps referring to "the sport", but never mentions any particular sport. I don't think I've ever seen "the sport" used to refer to sports in general before. Is this a regional language difference, like how Americans would say "go to the hospital" while Brits would say "go to hospital"?
It's referring to athletics - Wikipedia suggests that in North America it's usually called "track and field"?
God, corporations are so fucking boring.
Holy shit, this is so new and exciting!
They need to take the rest of the week off to celebrate this courageous move!
A bit like when swiss air was rebranded into swiss.