Remember when people acted like Disney was great because they were fighting DeSantis on shit?
Billion dollar corporations aren't on our side even if they occasionally do things we like. Sometimes it's just two assholes and no one is the good guy.
They are just opportunists. Anything that benefits them is their policy. If being supportive of queer people makes them money, then that is what they do. If being racist were to make them money, then they would be racist. As long as they make money, corpos will support literal hitler without batting an eye.
Speaking of which, it's always been this way. Walter disney got very friendly with German buearaucracy after the events of Kristallnacht, all because he wanted them to continue showing disney films.
I remember people acting like it was great that DeSantis thought he could take on the Mouse, but I don't think anyone was fooled that Disney was on our side. More like when cartoonishly evil mayor tries to tame the monster that lives under the town and so it eats him for his hubris. See: Smug Snake Bullying the Dragon.
That was kind of a "The enemy of my enemy is my friend" type situation. I don't think most people were rooting for Disney to win, they just wanted to see Desantis lose
I remember asking “is there any way they can both lose?”
Because you’re 100% correct. Billion/Trillion dollar companies care only about profit. If they do something we like it’s because they think that is a profitable move, in either the short or (much more rarely the long) term.