Doesn't have to be a changed vote. Motivating a Democrat-leaning person to actually go out and vote and/or demotivating a Republican voter to stay home works, too.
There's actually more they haven't published yet, an entire core pillar's worth of the project 2025 platform. Despite having read a fair bit about project 2025, somehow I keep finding new horrible things that are part of it
From a letter signed by 35 representative addressed to the Heritage Foundation
Project 2025 would appear to honor the promise on your website about being “an open book, with our materials available online,”1 except for one glaring problem: the entire “Fourth Pillar,” the “180-Day Playbook” which you describe as a roadmap of comprehensive, concrete, early actions for each federal agency, remains shrouded in secrecy.
You have conspicuously declined to publish or disclose any of the prioritized early actions that
we believe would obviously be the most important parts of Project 2025. The immediate
executive orders, emergency declarations, presidential directives, and other measures are likely to have profound impacts on the American people and their government. Therefore, we believe it is overwhelmingly in the public interest for you to actually keep your “open book” promise by disclosing the “Fourth Pillar” of Project 2025, and we hope you’ll consider explaining why, unlike the first three pillars, you have been keeping it secret for so long
I also think some of them were so into their far right-wing media bubble that they thought people secretly like all their policies (they don't)
Plus the media overall has historically not been great at really talking about Republican's horrifying plans like this in the past. Barely mentioning that kind of stuff if at all. They were also banking on that continuing, and to be fair, it almost certainly would've if not for the democratic party starting to talk about it way more
Reminds me of a story about a criminal who lived in a community of criminals and when he moved into another community kept committing crimes left and right until he was finally arrested. Completely unaware.
This is how you throw low-level drones under the bus: by leaving no paper trail. Then, when your farked-up plan inevitably farks up, you can say, "Oh, we didn't authorize them (the drones) to do THAT."
This is about protecting the people in charge, not the idiots who follow them.