Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it [23% PCGamers are 55+]
Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it [23% PCGamers are 55+]
The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for almost...
Soon we’ll hear about“graymers”
Can't wait for when I'll be in a retirement home grinding WoW all day (yes, WoW will still be around).
If this direction gets momentum, I'd expect nostalgia-bait classic "reboot" flooding the market as much as current franchise milking. Am I too pessimistic?
I mean, they are already put out a lot of games from older franchises that are over 25 years old.
bomberman - 1983
Elite Dangerous - 1984
Dragon Quest - 1986
Zelda - 1986
Megami Tensi/Persona - 1987
Wasteland - 1988
Prince of Persia - 1989
Fire Emblem - 1990
Civ - 1991
Sonic - 1991
Mortal Combat - 1992
Doom - 1993
Marathon/Halo - 1994
Warcraft - 1994
Fallout - 1997
Balder's gate - 1998And things like the FF remakes seem like they are aimed at older gamers.
I don't understand why this isn't discussed more openly by studios and publishers. Instead, they all seem to be trying to milk more money from the teets of and gen z gamers who are worried about things like buying a home or even paying for groceries. They keep driving more games to live service, or paid DLCs that 20 years ago would have been part of the base game or free updates. Why not go for a new market instead of fighting over the little money that most younger gamers have to spend?
fighting over the little money that most younger gamers have to spend
That's where the money is tho. Presents, pocket money, paychecks that don't need to go to rent and utilities. Everything I had I put into games when I was a kid. Sure I do have more money now, but I also have exponentially more bills to pay. My dad is retired and is pirating left and right cuz he can't afford gaming. Also, kids don't inform themselves before buying. They're much more prone to ads, social pressure, etc... Adults don't care if a game is 5 years old, which incidentally can be bought for a fraction of the initial price.
Gaming companies need to put way more focus into accessibility. I'm going to be grinding through my backlog until I have a foot in the ground, and I'm not gonna have lightning quick reflexes forever (and apparently, neither do a good quarter of PC gamers).