Retro video games and aesthetics are having a moment, but it’s not just gen X and older millennials reliving their heyday: younger millennials and gen Z are getting in on the nostalgia too
It turns out that, just like fancy graphics, not constantly trying to empty your customers pockets actually represents some kind of economic value. The ironic thing is so many of these old games were literally designed to steal your quarters.
Well, only the arcade versions of games were designed to steal your quarters. The home console versions were much better about not harassing your wallet.
For instance, Gauntlet Legends on its arcade cabinet hardware drained your health at a consistent time based rate. Add more quarters to gain more health. All home console versions abolished this health drain mechanic.
That's mostly true, except for games made specifically harder so that you'd have to rent them multiple times (eg: ActRaiser 2 NTSC-U/C / SNES is much harder than its NTSC-J / SFC counterpart).
Probably some games did after the home rental market got started, but a lot of older games were difficult specifically to extend the experience. Cartridge storage was small, so if it was too easy you'd get through all 10 levels in less than a day and then feel like you hadn't got very much for your money.
Well I guess I am just wondering how more rentals from a video store would benefit the developers financially? I mean I’m sure I could research but surely game studios didn’t get any kind of percentage from the rental places based on how many times a title was rented right?
They didn't want you to rent it multiple times. They wanted you to rent it once, be unable to beat it, but be intrigued enough that you purchased the game from a store. If you could play and beat a game in a single rental, there was little incentive to buy it (so the developers thought, and I imagine had some data to back it up).
There was definitely the occasional tom-foolery with publishers and designers here and there but it was also generally never at the expense of game play.
The game companies also wanted gamers to call their hotline if they get stuck, where they would charge by the minute to give tips (and they weren't known for their brief calls).
But is making a game harder to discourage rental and encourge purchasing stealing your quarters? Id argue no. You still get value if you renting the game, and the idea of rentals is really that if you like it then you pay to own it.