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I wonder if this being a digital billboard is actually cheaper than just hiring some workers to swap out the printed advertisement every, I dunno how often they normally change, week or so?
The benefit is being able to display 3+ different ads on rotation that change every minute or two. That, and labor is cheaper when they're not 50ft off the ground
The digital ones are also visible at night so the advertiser gets more impressions and the billboard ad company can charge more.
So are the printed ones. They just have flood lights pointing at them.
The digital ones are way more visible though, at least the ones I see here. There's also some here that are printed but don't have lights, for whatever reason.
Labour is expensive
I dunno how often they normally change, week or so?
Quick bit of googling suggests printed billboards have a ~$1k startup cost to the advertiser then a flat rate monthly fee, so I'd hazard a guess its probably 3-6 months at a time to amortize the startup cost