CD Projekt Spent Roughly $125 Million Turning Cyberpunk 2077 Around Post-Launch
CD Projekt Spent Roughly $125 Million Turning Cyberpunk 2077 Around Post-Launch
CD Projekt Red spent $125 million on Cyberpunk 2077 post-launch, repairing the game's reputation with the Edgerunners and Update 2.0 patches alongside Phantom Liberty expansion.
You're viewing a single thread.
How can that be so extremely expensive? I'm sure that money did not go into salaries for the devs, so where did it go?
headline number is only the equivalent of ~200-300 tech employee salaries for 3 years, less for junior, more for senior, less for designers, marketers, more for Directors, VPs, Execs...
It's funny that companies think we give a shit how expensive it is for them to operate. Just make something good. That's all that matters
Idris Elba doesn't work for free.
Marketing isn't cheap either. Can't rely on word of mouth when that word is "shite". Fixing the code would have been relatively cheap compared to fixing their reputation.
Lemmy is nonsense. I got down voted for saying marketing lol
Why do you think it didn't go into devs? Maybe you are being cynical, but managers and CEOs are definitely devs too, they need their extra motivation to convince themselves the game is gooder.
Are you sure? I never heard anyone refer to CEOs and managers as "devs" before.
I am not being serious.
I see :)
Into the marketing to tell everyone how it's better now
Now that sounds realistic.