What ZigBee Coordinator do you use? I know deconz and zigbee2mqtt have the ability to add support for new devices via config files. But that's a bit of a rabbit hole into the ZigBee protocol. They also have forums/issue trackers where one can request support for new devices.
If this is one of the new ThirdReality bulbs, they allegedly need an OTA update accordong to an amazon review or two. Mine is coming in tomorrow so I'll report back.
Not super likely, and I don't think I'd expect updates from Tuya directly unfortunately. What the other person was saying about getting it supported through ZHA is likely your best bet.