European Union set to revise cookie law, admits cookie banners are annoying
European Union set to revise cookie law, admits cookie banners are annoying
European Union Justice Commissioner Didier Reynders recently told German newspaper 'Welt am Sonntag' that the European Commission is aware of how annoying cookie consent banners have become...
Which is why we need a one click solution to deny all of the cookies.
We have the Do-Not-Track standard, enforcing its functionality by law would've been so useful. Most cookie consent software has an option to respect DNT, but people/agencies just don't configure it, because they don't have to.
This is already the law. Declining must not be more tedious than accepting.
Unfortunately it's poorly enforced.
The dumb part is that most Cookie Banners do not actually adhere to the law. While I do see room for improvement in the law itself, those improvements will go unseen, too, if the law is not enforced.
Just make it a law that the Do-Not-Track header implies a no to the cookie banner and makes it illegal to show it.
Cookie banners would not be necessary if companies weren't trying to do shit with data, specifically personally-identifying data and personal-behavior data. If they were just running simple analytics over everyone without trying to do stuff like figure out my personal click paths and then associate that with mail address I typed into their newsletter form accidentally and then combine that with data from millions of other websites, there'd be no absolutely no need for cookie banners. The EU never said that all websites have to use blatantly non-compliant services from Google, Adobe, and tons of others.
This is not a failing of the GDPR. This is a failing of web designers, corporate marketing structures, and the legal system.
But why did this take so long? We have been enduring this crap for years.
Because the EU is extremely slow by design. Any decision needs unanimity between 27 countries, that takes time.