Well it started because at a nascar race a chant started "Fuck Joe Biden" and the newscaster said they were chanting "Let's go Brandon" as someone named Brandon nascars I guess. The newscaster either misheard or quickly covered because the FCC says "we must not say bad words but abbreviations or euphemisms are okely dokely" on television, and now it's a meme to them.
Frankly I don't like the FCC or their censorship anyway but that's me. Been on the "fuck the FCC, PMRC, RIAA, etc" train since before the FCC wouldn't let Em be.
I have a neighbor who was a bumper sticker, very large, that is "FJB" exactly like that. I've seen some who spell out "Fuck Joe Biden" as well, but most (in my area) try to be a bit more subtle
Yeah, when the musician has to go to someone else's "small" town to film the music video it says something. He filmed it in front of the court house in Columbia Tennessee. Not everyone was happy about that. Came out about the same time the majority black churches in the area started getting KKK pamphlets placed around.