Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash
Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash
Anheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales.
Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
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Their beer is awful. Maybe that’s the reason
I mean, I don't drink it, but to say. It's awful isn't accurate. It's just not for you. As nature cat said, "don't yuck someone else's yum"
As an amateur home brewer I've always been amazed by the consistency of these large lager producers. I brewed a couple lagers and they were neither good nor consistent.
"Have you ever tried to set up your own internet service provider? It's actually really difficult and we should be thanking Comcast for all the hard work they do."
Did the person ever say you should thank Budweiser for what they do? Did they ever say you should like Budweiser? Your extremely stretched analogy is terrible.
What they did praise was Budweiser's consistency. Does Comcast have good consistency? No. What they did say was it's very difficult to achieve that consistency, and that is an impressive thing to do. They never said you should like the product, nor did they say they like the product. But clearly a lot of people do like the product, unlike Comcast.
The article's talking about a drop in beer sales this year. Did its awfulness increase significantly in that period?
Wouldn’t surprise me
Honestly their Belgian beers (Leffe and Hoegaarden) are not bad for commercial beers. Probably not as good as local low volume brewery, but definitely better than Bud/Corona